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Wendy King"
During this lesson, students have the opportunity to learn about basic persuasive techniques employed in advertising. They will collect and analyze data about advertising in general. They will share examples of persuasive techniques used in advertising. Then, they have the opportunity to create their own "products" and use one persuasive technique in original "commercials." Students perform their commercials in a live teleconference, while audience members try to guess which persuasive technique is used." -
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