Netzökonom : Google CEO Eric Schmidt: "The next big wave in advertising is the... - The Diigo Meta page

• 02 Apr 09
  

  Bjoern Sievers

  furl Bookmarks Medien internet ifp UMC google mobile advertising web2.0 interview trends

• 10 Oct 08
  

  Jorge Barba

  yahoo web2.0 trends socialmedia google mobile

• 13 Aug 08
  

  Benjamin Jörissen

  web2.0

  • Eric Schmidt: The web 2.0 architecture is not necessarily a revenue opportunity. This is not where the money is.
  • When you are in social network, it is not likely that you´ll buy a washing machine.
  • We and others are working on social advertising products.
  • The advertising has to be more entertaining, more interesting, more immersive compared to what we have today.
  • No, we will see some big and many specialty networks which are no different from the communities of interests that exist in society.

  3 more annotations...

• 10 Aug 08
  

  flo kane

  "The next big wave in advertising is the mobile internet"
  
  "web2.0 is not where the money is"

  interview google zweinull web2.0 business werbung advertising zukunft nlog

• 24 Jun 08
  

  murariv

  mobile

• 12 Jun 08
  

  Soenke Dohrn

  google interview mobile internet web2.0

• 04 Jun 08
  

  Lynette Webb

  google

• 

  jeubeda

  google internet business web2.0

• 31 May 08
  

  Markus Trapp

  zeitungsartikel blog

• 29 May 08
  

  PG Holmlov

  Mobile data Find & Search 0mvarldenIntnl 0mvarlden

  • The most obvious large space of advertising is the mobile internet. Every German has a mobile phone. Just take the success of the iPhone: It has the first really powerful web browser on a mobile device - and many more are still coming. Nokia has one coming, Blackberry has one and Motorola has one. They are all supposed to be released this year. By these products, the advertising gets more targeted because phones are personal. So targeted ads are possible. And that means the value of the ads will grow. The next big wave in advertising is the mobile internet. ...  FAZ: Can mobile business be larger than the PC-Web?  Eric Schmidt: Yes, mobile will be a larger business than the PC-Web. But it will take a few years.
  • The most obvious large space of advertising is the mobile internet. Every German has a mobile phone. Just take the success of the iPhone: It has the first really powerful web browser on a mobile device - and many more are still coming. Nokia has one coming, Blackberry has one and Motorola has one. They are all supposed to be released this year. By these products, the advertising gets more targeted because phones are personal. So targeted ads are possible. And that means the value of the ads will grow. The next big wave in advertising is the mobile internet. ...  FAZ: Can mobile business be larger than the PC-Web?  Eric Schmidt: Yes, mobile will be a larger business than the PC-Web. But it will take a few years.
• 28 May 08
  

  fabiangpastor

  social

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