Where’s the Money in Online Video? - GigaOM

This link has been bookmarked by 7 people . It was first bookmarked on 06 Oct 2008, by shaynowick.

04 Jan 09

Gigi Johnson
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11 Oct 08

mark pilcuv
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06 Oct 08

Andrew Pascoe
A nice summary table of different analysts' onlnie video spend estimates. And a qualitative look at reasons why spend in online video is not meeting expectations.

IVP08 oct_2008 expenditure USmarket
Fred Cavazza
video
segnale zero
online video tv television
shaynowick
- Where’s the Money in Online Video?
- A big question for further growth is when advertisers will start to be comfortable with user-generated content. At this point brands are still extremely cautious about being associated with new content producers, perhaps unreasonably so, given that many of the big viral hits come out of nowhere. However, advertisers are becoming comfortable with a new kind of inventory — made-for-the-web content with high production values — and also with so-called professional content that is made for a lower budget so as to fit in better online.

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