Zu Kommunikationsmaßnahmen gehört die Erfolgsmessung. Hier findet man einige Vorschläge zur Erfolgsmessung im Hinblick auf das Social Media Engagement von Unternehmen.
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jbstrategy1 2Before your company can be a part of those conversations, you
need to know what people are already talking about so you can determine
how you can best contribute.
Setting up some tools to monitor conversations is easy. The difficult
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Step 5: Measure Success
Unlike other campaigns, measuring social media success begins by asking more questions:– Did we learn something about our customers that we didn’t know before?
– Did our customers learn something about us?
– Were we able to engage our customers in new conversations?
– Do our employees have an effective new tool for external feedback and reputation management? -
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an turn into little more than a giant time suck without some sort of structure behind it.
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How to Develop a Social Media Plan for Your Business in 5 Steps
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Social media is a term we use to to discuss the tools that facilitate conversations
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The difficult part is choosing the keywords that will return the most usable results.
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Here are some tools to get you started:
Social Media Firehose: Kingsley Joseph used Yahoo Pipes to create one RSS feed that aggregates results from Flickr (
), Digg (), YouTube (), FriendFeed () and other social media sites.
Latest Blog Mentions Pipe: This is another Yahoo Pipe that will aggregate brand references across several major blog search engines, including Technorati, Icerocket and Google Blog Search.
Alltop: This website aggregates the top posts from the top blogs around the world. Because it divides the blogs into categories by topic, it’s also a great place to begin building your list of relevant blogs to read.
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The potential payoff for corporate social media participation is enormous. These companies will have a better sense of how they are perceived by their target audiences, they will establish a two way dialog with key stakeholders and they will empower their customers to speak with them, not at them.
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ou have to set goals before you can determine your strategy. Are you trying to increase awareness about your company or product? Trying to decrease calls to your customer service team? Trying to raise the positive sentiment around your brand? These are all different goals that require different strategies.
2) Define who you want to target. Is it moms? Maybe you want to reach male teen gamers? In the listening phase, find out where they hang out and what tools they use to communicate. Since both of these target audiences use social media differently, you'll be able to better choose what tools to use when developing your strategy.
3) Don't just choose to do video or a blog because you feel like everyone else has one. Choose the tools that best align with your goals and the technologies your target audience use. -
Since you have goals, you'll be able to measure how well you met thos egoals. How many calls to customer service were deferred? Are people talking about your brand in a more positive light? If you have clearly defined goals, the ROI will be a lot easier to see.
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Susanne MörlThe potential payoff for corporate social media participation is enormous. These companies will have a better sense of how they are perceived by their target audiences, they will establish a two way dialog with key stakeholders and they will empower their
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Charles GnilkaWe've put together a 5-step plan for kickstarting your business's social media participation.
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Michael LitmanSocial media can be an incredible tool for your business, providing you with more customer insight, direct communication channels and the ability to measure the effectiveness of these conversations very closely.
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Iván FanegoWe've put together a 5-step plan for kickstarting your business's social media participation.
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David Wilcoxthe proliferation of social media platforms grow, participating can turn into little more than a giant time suck without some sort of structure behind it. With that in mind, we’ve put together a 5 step plan for kickstarting your company’s social media par
pinboard socialbysocial strategy sxs3 socialmedia gettingstarted
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Julie BleasdaleBefore your company can be a part of those conversations, you need to know what people are already talking about so you can determine how you can best contribute.
Setting up some tools to monitor conversations is easy. The difficult part is choosing the -
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How to Develop a Social Media Plan for Your Business in 5 Steps
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Blaise Grimes-ViortWe've put together a 5-step plan for kickstarting your business's social media participation.
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Todd WheelerSocial media can be an incredible tool for your business, providing you with more customer insight, direct communication channels and the ability to measure the effectiveness of these conversations very closely
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Jesus HoyosSocial media can be an incredible tool for your business, providing you with more customer insight, direct communication channels and the ability to measure the effectiveness of these conversations very closely
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Brent MacKinnonbrief but can be a good template
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Rob Witte2008/07 Mashable - Step 1: Listen. Step 2: Prepare. Step 3: Engage. Step 4: Go Offline. Step 5: Measure Success.
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compart user2008/07 Mashable - Step 1: Listen. Step 2: Prepare. Step 3: Engage. Step 4: Go Offline. Step 5: Measure Success.
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Jipsa de Grootas the proliferation of social media platforms grow, participating can turn into little more than a giant time suck without some sort of structure behind it. With that in mind, we’ve put together a 5 step plan for kickstarting your company’s social me
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Step 1: Listen
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Step 1: Listen
Social media is a term we use to to discuss the tools that facilitate conversations.
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Step 2: Prepare
Social media platforms help facilitate conversations between individuals, not companies
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Step 3: Engage
This is the fun part! Start leaving comments on blogs, uploading images to Flickr, building a community on Twitter or FriendFeed or whatever else that strategy entails that helps further the discussion and illustrates your company’s commitment to developing these online relationships
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Step 4: Go Offline
As stated in step one, social media is simply a group of tools that help facilitate conversations, but there’s really no replacement for face-to-face interaction
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Step 5: Measure Success
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David MurraySocial media can be an incredible tool for your business, providing you with more customer insight, direct communication channels and the ability to measure the effectiveness of these conversations very closely.
social media socialnetworking online plan communications strategy conversations
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