This link has been bookmarked by 43 people . It was first bookmarked on 17 Jan 2008, by jblossom.
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- defining influence in the context of social media
- is influence what we should measure?
- should marketers target influencers or the easily influenced?
- what can we be selling that is better to buy than impressions?
- what are the origins of influence?
- the move to micro communications
- being cautious - things to be aware of when analysing influence
- a formula to understand influence
- what makes this actionable?
- what next?
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11 Nov 08
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03 Oct 08
Scott DrummondPlenty ot sink your teeth into here - read the white paper first, but then dig back inot the 58 comments to get a sense of the discussion.
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19 Sep 08
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31 Mar 08
Miriam Schwabwhite paper outlining the thoughts and views of several key stakeholders who met late last year to discuss the issue of measuring online influence.
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27 Mar 08
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Andrew Pascoe"his attempted to propose a new way of calculating an individuals online influence beyond the ‘traditional’ method of analysing a blog’s inbound links to incorporate other social media tools such as Twitter and Facebook."
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18 Jan 08
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17 Jan 08
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Adriana Lukashaven't read but let's see what they say
edelman socialmedia influence impact distributed whitepaper delicious
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Brendan CooperPotentially interesting approach to quantifying social media. Unfortunately it's a PDF. I've communicated with technobabble in the past so I know it's an interest of his.
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16 Jan 08
Joseph Thornleywhite paper outlining the thoughts and views of several key stakeholders who met late last year to discuss the issue of measuring online influence.
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