This link has been bookmarked by 19 people . It was first bookmarked on 20 May 2008, by Dobromir Hadzhiev.
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26 Jan 11
B.L. OchmanRe: Mattel & Scrabulous - good post by Matt Dickman today - http://technomarketer.typepad.com/ convo about what Mattel should have done
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08 Apr 10
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28 Oct 09
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25 Nov 08
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13 Nov 08
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16 Jul 08
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Reader poll results; what medium has the most influence?
In an ongoing bi-weekly series, here are the results of the most recent poll question "What type of media has the most influence on your decision making?". The question stemmed from the post I did about the results of the Fleishman-Hillard (my employer) Digital Influence Survey. In that survey digital was found to be twice as influential as the nearest competitor, TV.
Not too surprisingly digital ranked as your top influential medium at 74% while magazines and television tied at 12% each. You said that digital is six times more influential than the nearest competitors. Newspapers can a very distant fourth at 3% while radio didn't have one single vote.
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Reader
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Ask yourself, what would you do differently if you knew exactly where your customers were? Geo-tagging - Now that the device knows where you are, it can add geo-tagging information to almost any data you collect. Shoot a photo at the Grand Canyon and upload it to Flickr and Flickr will pull the geo information and place the photo on the right place on the map. Send a message to Twitter and it could update your location to the nearest city name or even the exact location you're standing (creepy I know).
Proximity Awareness - Think about the possibilities of Facebook knowing where you are and where your friends are in real time. Facebook's iPhone app could alert you when any of your contacts are within 1/2 mile of your location. You could private message them to see if they can meet up or send them an SMS message.
For marketers, you could create an application (that people opt-in to by installing it) that allows them to receive promotions and offers whenever they are within a radius of a store. If Starbucks hasn't done this already I am not sure what they're waiting for. Users could adjust their radius or disable the messages at any time.
Mobile Commerce - This goes hand-in-hand with proximity awareness and is very powerful for marketers. The iPhone will allow easier commerce transactions to happen in a more trusted environment. From the application store to mobile song purchases, if you are serving up relevant, geo-targeted messages you can now follow that through purchase with micro transactions. This takes mobile messaging to a new level of effectiveness for marketing organizations.
Localized Search Relationships - Using search on the iPhone is effortless. Now, however, add in the location where the user is standing. Instead of searching for Chipotle and having to scan for the one near you, the phone will present you the closest location, give you the phone number and offer directions (which works like a car's GPS system with turn-by-turn options). Refer back to mobile commerce and apply that to search that is local and it's another way to drive business and conversions.
So, what do you think? More and more devices will surely follow suit. Are you ready for location? What value can you add to your customers that would help them adopt your product or service? What can you do before the competition to really set yourself apart?
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Social media is not an island,
it's a high-power engine on the larger marketing ship.Social media isn't the end-all-be-all, but it offers marketers unparalleled opportunity to participate in relevant ways. It also provides a launchpad for other marketing tactics. Social media is not an island, it's a high-power engine on the larger marketing ship.
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- Real time polling for new tweets
- Logical tie-ins to Twitter (send to Twitter, links back to messages, etc.)
- RSS subscriptions
- Good up-time (not hard to do compared to Twitter itself)
UPDATE: On July 14th Summize was purchased by Twitter for around $15 million.
There are a number of Twitter conversation search engines out there and I have tried nearly all of them. When I came across Summize a while back I approached it with a few key evaluation criteria in mind for what makes a great Twitter search engine:
- Real time polling for new tweets
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07 Jul 08
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09 Jun 08
F AndersonPlurk is a new micromedia service that builds on the ideas that Twitter has made de-facto standards and adds a bit more interactivity. The key differentiator for Plurk is the timeline of messages and the modifiers that are used to filter messages.
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12 Dec 07
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15 Nov 07
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11 Nov 07
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