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In November 2007, The Conference Board and Americans for the Arts, in partnership with the American Association of School Administrators, surveyed public school superintendents and American business executives (employers) to identify and compare their
Per David Warlick blog - "A recent report (Ready to Innovate/pdf) from The Conference Board and Americans for the Arts, in partnership with the American Association of School Administrators (AASA), reminds us that creativity, and integral part of innovation, is among the top five skills that will become more important over the next five years. Yet, according to their survey, school superintendents and American business executives differ in some significant ways in what this means."
Innovation is crucial to competition, and creativity is integral to innovation. U.S. employers rate creativity/innovation among the top five skills that will increase in importance over the next five years.
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