This link has been bookmarked by 9 people . It was first bookmarked on 21 Jul 2008, by Tac Anderson.
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23 Jul 08
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22 Jul 08
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In the era of the "new" social Web, communications is actually evolving back to its origins of communicating with people, not at them. It may seem implied, but communications does not, for the most part, embody two-way discussions.
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With the soaring popularity and adoption of Social Media, companies are realizing that in addition to marketing communications, listening and engagement is quickly becoming pervasive and necessary in order to compete for precious, yet thinned and distributed attention. The days of focusing solely on Web stickiness, eyeballs and clickthroughs are fading. These are the days of immersion, conversations, engagement, relationships, referrals, and action.
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21 Jul 08
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Tac AndersonI love the comm theory. It's nice to see other people recognize that the most effective marketing is not marketing, it's solving communication problems.
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leonardo fontes de salescaminhos e diretrizes gerais de como o marketing deverá seguir a nova lógica das comunicações na internet.
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