The stats, which were originally presented at the Corporate Podcasting Summit in London, show that awareness of podcasting grew by 70%, while actual use increased by only 18%.
Other stats include:
- The audience for podcasts is up by 18% from a year ago. In 2006, 11% of those surveyed listened to audio podcasts; in 2007, the number was 13%
Would you like to comment?
Join Diigo for a free account, or sign in if you are already a member.