Education World ® Lesson Planning: Caught in the Web: Online Advertising Targe... - The Diigo Meta page

• 25 Jan 16
  

  Warren Grieve

  advertising bookmarks curriculum education english favourites integrated-units language lesson literature plans school themes units

• 13 Jan 16
  

  Dana Grupenhoff
• 26 Jul 13
  

  kris james

  media literacy advertising

• 17 Mar 13
  

  Preston Luckey

  • Online advertising is the fastest growing marketing medium for reaching kids at school and at home. Today, even elementary school students need to be able to analyze and evaluate advertising without adult assistance. Included: Eighteen activities for building media literacy -- for students in elementary through high school!

     

      According to the Center for Media Education (CME), online marketing to kids involves "advertising practices that are potentially very harmful to children." Those practices include:

     
     
    •   Eliciting personal information, compiling profiles, and designing advertising directed toward individual children.
     
    •   Creating interactive environments that engage children's complete attention for substantial periods of time.
     
    •   Integrating advertising with content in such a way that children cannot easily tell the difference.
     
     

      The ability of online advertising to identify, analyze, and sell to individual children while those children are involved in engaging interactive activities "gives advertisers unprecedented power over children," said the CME report.

     

      Furthermore, the report adds, "by capturing their attention online, marketers are able to circumvent their normal guardians. Rather than being mediated by parents and teachers, advertising reaches children directly, enabling companies to establish individual relationships with vulnerable young computer users."

     

      Clearly, it's vital that parents and teachers help kids -- even those in elementary school -- learn to analyze and evaluate advertising without adult assistance.
• 09 Mar 13
  

  Darien Parker

  Analyze popular kid/teen website and look at ads

• 12 Jul 12
  

  Eric Wolfgang

  Internet media source for persuasive writing

  persuasive advertising lessons

  • Invite students to visit the Pleasant Company's American Girls Collection or Mattel's HotWheels.com and explore the sites. Ask: Do you think this site was created so kids could have fun, so kids could learn, or so kids would buy something? Why do you think that? After discussing the students' answers, point out the language at each site that indicates the site contains product information and advertising materials. Ask: What do you think this site is selling?
• 05 Feb 12
  

  Jeffrey Straus

  Visual-Literacy Media Media-Literacy Lesson-Plans

• 02 Nov 11
  

  M Redd

  "Online advertising is the fastest growing marketing medium for reaching kids at school and at home. Today, even elementary school students need to be able to analyze and evaluate advertising without adult assistance. Included: Eighteen activities for building media literacy -- for students in elementary through high school!"

  economics advertising lessons lesson plans

• 21 Oct 11
  

  Tamara Ohler

  elementary sites

• 30 Nov 10
  

  Natalie James
• 13 Sep 10
  

  Rachel Penner

  advertising lessonplan languagearts

• 11 Mar 10
  

  Barbara Silverstein

  advertising medialiteracy resources lessonplans

• 08 Jan 10
  

  Kathy Ray

  ad advertising lessons

• 05 Oct 09
  

  Laura Smith

  Media Literacy lessons and activities

  media-literacy activities lessonplan

• 12 Aug 09
  

  Amy Scheer

  lesson media advertising online

• 09 Oct 08
  

  Christina DiMicelli

  Caught in the Web: Online Advertising Targets Kids Online advertising is the fastest growing marketing medium for reaching kids at school and at home. Today, even elementary school students need to be able to analyze and evaluate advertising without adul

  lessonplans webliteracy digitalcitizenship

• 30 Sep 08
  

  kim tufts

  media lessons internet mediasmarts

• 15 Sep 08
  

  H Below

  Uses commercial sites to help kids see how ads can grab their attention. Has links to approriate sites for evaluation.

  lessons ads medialiteracy

• 08 Sep 08
  

  Mike Dionne

  media commercials

• 12 Aug 08
  

  Warren Grieve

  education bookmarks favourites themes integrated-units english language literature curriculum advertising lesson plans units school class

• 

  ICT Facilitator

  education bookmarks favourites themes integrated-units english language literature curriculum advertising lesson plans units school class

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