This link has been bookmarked by 25 people . It was first bookmarked on 09 Sep 2008, by someone privately.
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25 Jan 16
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- Eliciting personal information, compiling profiles, and designing advertising directed toward individual children.
- Creating interactive environments that engage children's complete attention for substantial periods of time.
- Integrating advertising with content in such a way that children cannot easily tell the difference.
Online advertising is the fastest growing marketing medium for reaching kids at school and at home. Today, even elementary school students need to be able to analyze and evaluate advertising without adult assistance. Included: Eighteen activities for building media literacy -- for students in elementary through high school!
According to the Center for Media Education (CME), online marketing to kids involves "advertising practices that are potentially very harmful to children." Those practices include:
The ability of online advertising to identify, analyze, and sell to individual children while those children are involved in engaging interactive activities "gives advertisers unprecedented power over children," said the CME report.
Furthermore, the report adds, "by capturing their attention online, marketers are able to circumvent their normal guardians. Rather than being mediated by parents and teachers, advertising reaches children directly, enabling companies to establish individual relationships with vulnerable young computer users."
Clearly, it's vital that parents and teachers help kids -- even those in elementary school -- learn to analyze and evaluate advertising without adult assistance.
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09 Mar 13
Darien ParkerAnalyze popular kid/teen website and look at ads
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12 Jul 12
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Invite students to visit the Pleasant Company's American Girls Collection or Mattel's HotWheels.com and explore the sites. Ask: Do you think this site was created so kids could have fun, so kids could learn, or so kids would buy something? Why do you think that? After discussing the students' answers, point out the language at each site that indicates the site contains product information and advertising materials. Ask: What do you think this site is selling?
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05 Feb 12
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02 Nov 11
M Redd"Online advertising is the fastest growing marketing medium for reaching kids at school and at home. Today, even elementary school students need to be able to analyze and evaluate advertising without adult assistance. Included: Eighteen activities for building media literacy -- for students in elementary through high school!"
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21 Oct 11
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09 Oct 08
Christina DiMicelliCaught in the Web: Online Advertising Targets Kids Online advertising is the fastest growing marketing medium for reaching kids at school and at home. Today, even elementary school students need to be able to analyze and evaluate advertising without adul
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30 Sep 08
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15 Sep 08
H BelowUses commercial sites to help kids see how ads can grab their attention. Has links to approriate sites for evaluation.
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08 Sep 08
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12 Aug 08
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