This link has been bookmarked by 11 people . It was first bookmarked on 21 Jun 2007, by Shaji Mathew.
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25 Jun 08
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12 Jun 08
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It is a framework for planning customer-centric interactions, specifically across the media-agnostic spectrum wherein the customer initiates, progresses, and controls the conversation with the organization.
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12 Dec 07
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21 Jun 07
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06 Mar 07
elliot harrison robertsHold Marketing Accountable: Persuasion Architecture Methodology
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12 Feb 07
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01 Nov 06
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Persuasion Architecture seeks to maximizes your sales efforts by: Properly defining the seller's goals and objectives Properly defining Key Performance Indicators - how you will measure success Properly segment your customers into personas based on psychographic research Properly defining the micro conversion goals your customers need to reach a macro conversion - what smaller steps or actions do they need to take in order to be comfortable and ready to take the most important action Properly planning persuasive scenarios to include and account for each of your customer segments - you don't have to ignore or sacrifice smaller segments to reach the larger ones, you can create multiple pathways resulting in higher overall customer conversions Properly optimizing your sales efforts Using Persuasion Architecture, you can integrate all your marketing and sales efforts - online and offline - and synthesize a broad range of established marketing and sale principles.
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19 Oct 06
Francois LamotteMethodologie pour augmenter les taux de conversions des sites web : comment aider vos clients à accomplir leurs attentes en ligne ... pour accomplir vos objectifs de conversions.
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