A strong argument indicating where the ed market may end up, i.e. with technology embedded whether teachers and parents prefer that or not.
This link has been bookmarked by 69 people . It was first bookmarked on 08 May 2008, by Suzan Brandt.
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08 May 09
Mike McIlveenStanford ed. magazine Education Next. Page with projection of on-line credits by 2019. Coauthors of Disrupting Class: How Disruptive Innovation Will Change the Way the World Learns (McGraw-Hill, 2008).
leadership pd technology blog stanford learning education future reform elearning
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Add Sticky NoteAt first glance there appears to be little non-consumption of education in the United States since students are required to receive schooling. Looking deeper, however, reveals many pockets of non-consumption where students would be delighted with computer-based learning rather than the alternative, nothing at all.
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The education software business will have to develop a disruptive distribution channel to reach students.
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Similar solutions will emerge for education software in the big areas of non-consumption outside of school, like personal tutoring, home schooling, and afterschool programs.
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nd then end users will pull this content, rather than have school systems push it to them from on high.
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How Do We Transform Our Schools?
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Jeff UtechtThat schools have gotten little back from their investment in technology should come as no surprise. Virtually every organization does the same thing schools have done when implementing an innovation. An organization’s natural instinct is to cram the innovation into its existing operating model to sustain what it already does. This is the predictable course, the logical course—and the wrong course.
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04 Jan 09
coachrobboNo one knows for sure what the education world will look like in the future. But if the path we are on continues, ten years from now we are likely to have a completely different discussion about the impact computers have on schooling and on learning. The
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30 Dec 08
Simon BorgertArticle about the future of schools
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12 Dec 08
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Similar solutions will emerge for education software in the big areas of non-consumption outside of school, like personal tutoring, home schooling, and afterschool programs.
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Emily Vickery2019 about 50 percent of courses will be delivered online. In other words, after a long period of incubation, the world will be poised to begin adopting computer-based learning at a much more rapid pace.
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27 Nov 08
Martin Lindneressay summarizing Clayton Christensen (!), Disrupting Class: How Disruptive Innovation Will Change the Way the World Learns (2008). - Compare this story to Web 2.0 in Enterprises & Institutions: "A few years later, in 1955, Sony introduced the first batte
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26 Aug 08
Leanna ArchambaultUse technologies that compete against nothing
imported education innovation technology k-12 virtualschool teaching online_learning
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24 Aug 08
raman srinivasanApex Learning
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Computers offer a way to customize instruction and allow students to learn in the way they are best wired to process information, in the style that conforms to them, and at a pace that matches their own. Computer-based learning on a large scale is also less expensive than the current labor intensive system and could solve the financial dilemmas facing public schools.
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Computers do not deliver instruction. The teacher is still at the center of the classroom. A
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. It deployed the transistor against non-consumption to create a product that was better than nothing. And that presented a far less ambitious technological hurdle at the outset.
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RCA did what nearly all organizations do: it crammed the innovation into its existing model. By doing so, the company added supplemental costs to its operations and transformed nothing. We have observed this pattern in all the disruptions we have studied—it is a law of innovation.
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Apex Learning
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One other sizable market for computer-based learning is home-schooled and homebound students. The number of home-schooled students was 850,000 in 1999; homeschooling groups now estimate that number has risen to around 2 million students.
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Disruptions rely on asymmetric motivation, in this case, gradually taking on courses that the incumbent is relieved not to do and happy to hand off.
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one can customize it to meet different students’
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The fit was perfect: products that needed no service, sold through a channel that could offer no service.
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The education software business will have to develop a disruptive distribution channel to reach students. To get an idea of what this might look like, think about the transformation currently happening in the pharmaceutical business. Historically, companies marketed drugs to doctors and hospitals—by professionals to the professionals who were most highly qualified to judge the efficacy and economics of the available therapeutics. This is very similar to how companies have sold textbooks.
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18 Aug 08
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Will RichardsonThe way to implement an innovation so that it will transform an organization is to implement it disruptively—not by using it to compete against the existing paradigm and serve existing customers, but to let it compete against “non-consumption,” where the
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Mathieu PlourdeComputers do not deliver instruction. The teacher is still at the center of the classroom. And research shows that students who have access to computers in school don’t necessarily perform better on standardized exams.
Technology education disruptive innovation HigherEd Teaching learning research ROI article
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Jon TannerWhy technology shows little impact when it is used in a traditional context. Technology is a disruptive technology, and will only show its potential when it is used to do things fundamentally differently. Not new tools for the same purposes, but new tools
school reform online_learning disruptive virtualschool k-12 technology ateam education edtech virtual teaching change for:dan1056 for:Keith.Gillette for:mikewesch for:shoes5860 for:vel.vet
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Britt WatwoodHoover Institution - Education Next - Use technologies that compete against nothing...
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Sheryl A. McCoyUse technologies that compete against nothing; interesting discussion of disruptive innovation...all innovation is disruptive, because all innovation is change and the very act of changing is synonymous with disruption. interesting tack
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all innovations that sustain the leading companies’ trajectory in an industry sustaining innovations. Some are dramatic breakthroughs, while others are routine. Airplanes that fly farther, computers that process faster, and televisions with incrementally or dramatically clearer images are all sustaining innovations. Importantly, it does not matter how technologically challenging the innovation is. As long as the inn
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nt and the industry leaders’ customers cannot use the product, those companies have a difficult time implementing disruptive innovations.
Little by little, the disruption predictably improves. New companies introduce products that for them are sustaining innovations along their trajectory. And at some point, disruptive innovations become good enough to handle more complicated problems and take over, and the once-leading companies with old-line products go out of business. A few examples illustrate how this has happened time and again.
The Tale of the Transistor, a
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Kellie AdyAnnotated link http://www.diigo.com/bookmark/http%3A%2F%2Fwww.hoover.org%2Fpublications%2Fednext%2F18575969.html
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Add Sticky NoteThat schools have gotten little back from their investment in technology should come as no surprise. Virtually every organization does the same thing schools have done when implementing an innovation. An organization’s natural instinct is to cram the innovation into its existing operating model to sustain what it already does. This is the predictable course, the logical course—and the wrong course.
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Great point about why we must do things differently if we want different results.
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Trying to do the same thing with different tools may allow incremental change, but technology provides us with the opportunity to do things qualitatively different.
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Add Sticky NoteA disruptive innovation is not a breakthrough improvement. Instead of sustaining the leading companies’ place in the original market, it disrupts that trajectory by offering a product or service that actually is not as good as what companies are already selling. Because the disruptive innovation is not as good as the existing product or service, the customers in the original market cannot use it. Instead, the disruptive innovation extends its benefits to people who, for one reason or another, are unable to consume the original product, so-called non-consumers. Disruptive innovations tend to be simpler and more affordable than existing products.
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I think this ties into the idea that we should be pushing computer companies to design for us what we need rather than tell us what existing product we need.
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Add Sticky NoteCurrently, according to reports, computer-based learning works best with the more motivated students; over time, it will become engaging and individualized to reach different types of learners.
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Why is this? Is it because this approach is not new but "fit into" our existing learning model? If students are not achieving with the way we currently teach, why would adding technology make a difference? If we change how we teach, maybe we would reach those who aren't succeeding.
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Technology makes a difference because that's where students are and where they will be. Agreed that we should teach with maximum effectiveness, both face-to-face and on-line. Moving into technolgy is not a choice for all teachers since the students will go there anyway.
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15 May 08
Pat SineArgues that technolgy in school must be adopted as a "disruptive technology." Great comparison to the introduction of the transistor.
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That schools have gotten little back from their investment in technology should come as no surprise. Virtually every organization does the same thing schools have done when implementing an innovation. An organization’s natural instinct is to cram the innovation into its existing operating model to sustain what it already does. This is the predictable course, the logical course—and the wrong course.
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The way to implement an innovation so that it will transform an organization is to implement it disruptively—not by using it to compete against the existing paradigm and serve existing customers, but to let it compete against “non-consumption,” where the alternative is nothing at all.
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We call innovations that sustain the leading companies’ trajectory in an industry sustaining innovations.
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A disruptive innovation is not a breakthrough improvement. Instead of sustaining the leading companies’ place in the original market, it disrupts that trajectory by offering a product or service that actually is not as good as what companies are already selling. Because the disruptive innovation is not as good as the existing product or service, the customers in the original market cannot use it. Instead, the disruptive innovation extends its benefits to people who, for one reason or another, are unable to consume the original product, so-called non-consumers.
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How should computer-based learning suppliers transform schooling? They must introduce the technology to compete against non-consumption.
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Curriculum experts who make these selections tend to be trained in the dominant pedagogical paradigm of that field, so, consciously or not, they tend to pick books that match that dominant paradigm.
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Add Sticky NoteProgrammers can build multiple paths into a program to adjust for a student’s progression. The student need not see whole swaths of the software that are not relevant. Integrated software solutions can both build large-scale offerings and customize for different learners. But this will not be inexpensive, or accomplished without disruption.
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And provide for multiple learning styles without distracting by attending to all styles simultaneously.
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The education software business will have to develop a disruptive distribution channel to reach students.
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A student struggling with a certain concept, or her parent or teacher, will be able to log on to a web site where she can find a software solution that another student, parent, or teacher developed for that specific challenge. By means of such sites, students will teach students, parents will teach parents, and teachers will teach teachers. Parents and teachers, moreover, will be able to diagnose why children are not learning and find customized instructional software written to help students who closely match their child in learning style. As content is used over time, users will rate it, as they rate books on Amazon.com and movies on Netflix. That will not happen en masse until the technology has matured, but as it does, people will gradually link together various modules to form more comprehensive classes. And then end users will pull this content, rather than have school systems push it to them from on high. With users building the content and using open-source tools, the software will be far less expensive than if it had been commercially developed from scratch.
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. But computers have not fundamentally transformed the way learning is accomplished or how the classroom operates. Computers do not deliver instruction. The teacher is still at the center of the classroom.
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The way to implement an innovation so that it will transform an organization is to implement it disruptively—not by using it to compete against the existing paradigm and serve existing customers, but to let it compete against “non-consumption,” where the alternative is nothing at all.
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Paul FairbrotherProjected impact of computer-based/online learning on schools
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Computers offer a way to customize instruction and allow students to learn in the way they are best wired to process information, in the style that conforms to them, and at a pace that matches their own.
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We call innovations that sustain the leading companies’ trajectory in an industry sustaining innovations.
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disruptive innovation extends its benefits to people who, for one reason or another, are unable to consume the original product, so-called non-consumers. Disruptive innovations tend to be simpler and more affordable than existing products. This allows them to take root in simple, undemanding applications within a new market or arena of competition.
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Little by little, the disruption predictably improves. New companies introduce products that for them are sustaining innovations along their trajectory. And at some point, disruptive innovations become good enough to handle more complicated problems and take over,
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At first glance there appears to be little non-consumption of education in the United States since students are required to receive schooling. Looking deeper, however, reveals many pockets of non-consumption where students would be delighted with computer-based learning rather than the alternative, nothing at all.
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data suggest that in about six years 10 percent of all courses will be computer-based, and by 2019 about 50 percent of courses will be delivered online
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Disruption tends to be a two-stage process. Those who initially create the integrated alternative can sell the new products through the existing commercial system. As the technology matures, less expensive solutions emerge. At this point in the disruption, the commercial system typically changes. Disruption of the commercial system enables less expensive solutions to reach new markets and take root.
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Pitting computer-based learning directly against teachers or continuing to cram it into schools will not work. Producers of computer-based learning software must introduce it disruptively, by letting it compete against non-consumption initially. And software makers must customize the software for different learning types while other entrepreneurs find new channels to reach students. If all this happens, those who have extolled the benefits of computer-based learning might finally be able to see its promise materialize.
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08 May 08
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Suzan BrandtThe way to implement an innovation so that it will transform an organization is to implement it disruptively—not by using it to compete against the existing paradigm and serve existing customers, but to let it compete against “non-consumption,” where the alternative is nothing at all.
Public Stiky Notes
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