This link has been bookmarked by 661 people . It was first bookmarked on 05 Mar 2008, by pepa garcía.
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08 Dec 13
Elizabeth AmrienA creator, such as an artist, musician, photographer, craftsperson, performer, animator, designer, videomaker, or author - in other words, anyone producing works of art - needs to acquire only 1,000 True Fans to make a living.
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Mike HarmonBetween hits and the long tail, making a living by having 1,000 True Fans http://t.co/nKSSEGJRDa
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Katie DeVostfinding 1000 customers who want everything you create;
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find 1,000 True Fans.
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A creator, such as an artist, musician, photographer, craftsperson, performer, animator, designer, videomaker, or author - in other words, anyone producing works of art - needs to acquire only 1,000 True Fans to make a living.
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A True Fan is defined as someone who will purchase anything and everything you produce.
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They can't wait till you issue your next work. They are true fans.
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connect with your True Fans directly. Another way to state this is, you need to convert a thousand Lesser Fans into a thousand True Fans.
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Assume conservatively that your True Fans will each spend one day's wages per year in support of what you do.
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Instead of trying to reach the narrow and unlikely peaks of platinum hits, bestseller blockbusters, and celebrity status, they can aim for direct connection with 1,000 True Fans.
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the additional fans you'll need are in direct geometric proportion to the increase of your creative group.
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the value of your True Fans network follows the standard network effects rule, and increases as the square of the number of Fans.
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As your True Fans connect with each other, they will more readily increase their average spending on your works. So while increasing the numbers of artists involved in creation increases the number of True Fans needed, the increase does not explode, but rises gently and in proportion.
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Direct fans are best.
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The number of True Fans needed to make a living indirectly inflates fast, but not infinitely
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Kitty WooleyYour organization can serve small groups of people at high profit. This was the best blog post of last year and changed how we think about mass-marketing. --Rich Millington, Feverbee
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A creator, such as an artist, musician, photographer, craftsperson, performer, animator, designer, videomaker, or author - in other words, anyone producing works of art - needs to acquire only 1,000 True Fans to make a living.
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Kevin Kelly's blog where is told about his 1.000 fans theory.
Kevi_Kelly Blog Professional Technology Article Music Fan Theory Delicious
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pierWorth revisiting: The classic theory of "1,000 True Fans" and why you need them: http://cot.ag/xSkLJ
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The long tail is a decidedly mixed blessing for creators. Individual artists, producers, inventors and makers are overlooked in the equation. The long tail does not raise the sales of creators much, but it does add massive competition and endless downward
marketing business strategy music art blog economics inspiration fans longtail
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One solution is to find 1,000 True Fans. While some artists have discovered this path without calling it that, I think it is worth trying to formalize. The gist of 1,000 True Fans can be stated simply:
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blogging as an example. Because fan support for a blogger routes through advertising clicks (except in the occasional tip-jar), more fans are needed for a blogger to make a living.
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a microcelebrity was someone famous to 1,500 people. So those fifteen hundred would rave about you. As quoted by Danny O'Brien, "One person in every town in Britain likes your dumb online comic. That's enough to keep you in beers (or T-shirt sales) all year."
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Using the logic of a street performer, the author goes directly to the readers before the book is published; perhaps even before the book is written. The author bypasses the publisher and makes a public statement on the order of: "When I get $100,000 in donations, I will release the next novel in this series."
Readers can go to the author's Web site, see how much money has already been donated, and donate money to the cause of getting his novel out. Note that the author doesn't care who pays to get the next chapter out; nor does he care how many people read the book that didn't pay for it. He just cares that his $100,000 pot gets filled. When it does, he publishes the next book. In this case "publish" simply means "make available," not "bind and distribute through bookstores." The book is made available, free of charge, to everyone: those who paid for it and those who did not.
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lizmassey68Now famous 2008 post that discusses the concept of 1000 True Fans -- that is, that artists need only 1,000 people who are *absolutely committed* to buying the work of the artist to make a good living practicing their craft.
artists artist_at_work creative_liberty_links economics business entrepreneurship marketing music creativity
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That Big Black GuyThe gist of 1,000 True Fans can be stated simply:
A creator, such as an artist, musician, photographer, craftsperson, performer, animator, designer, videomaker, or author - in other words, anyone producing works of art - needs to acquire only 1,000 True Fans to make a living.
A True Fan is defined as someone who will purchase anything and everything you produce. They will drive 200 miles to see you sing. They will buy the super deluxe re-issued hi-res box set of your stuff even though they have the low-res version. They have a Google Alert set for your name. They bookmark the eBay page where your out-of-print editions show up. They come to your openings. They have you sign their copies. They buy the t-shirt, and the mug, and the hat. They can't wait till you issue your next work. They are true fans.technium true fans artist support music industry independent independence fan
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bogdan ravarurec by Tim Ferris - how to use 1,000 true fans as a platform to launch your biz, book, etc
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Public Stiky Notes
Page Comments
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Hard 100 x
Extreme 10x
War 1000x
Novo Sever: Phoenix 3.000x (32k stats) Acumulativo
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By: xXxEmOxXx
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