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"hem as adjectives. These compounds often later become widely used in normal situations. Examples of these compounds which have become part of the English language are: top-quality, economy-size, chocolate-flavoured, feather-light and longer-lasting.
The language of advertising is, of course, normally very positive and emphasizes why one product stands out in comparison with another. Advertising language may not always be "correct" language in the normal sense. For example, comparatives are often used when no real comparison is made. An advertisement for a detergent may say "It gets clothes whiter", but whiter than what?
A study of vocabulary used in advertising listed the most common adjectives and verbs in order of frequency. They are:
Adjectives
Verbs
1. new 1. make
2. good/better/best 2. get
3. free 3. give
4. fresh 4. have
5. delicious 5. see
6. full 6. buy
7. sure 7. come
8. clean 8. go
9. wonderful 9. know
10. special 10. keep
11. crisp 11. look
12. fine 12. need
13. big 13. love
14. great 14. use
15. real 15. feel
16. easy 16. like
17. bright 17. choose
18. extra 18. take
19. safe 19. start
20. rich 20. taste
Good and new were over twice as popular as any other adjective."
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