Blowing Smoke: Can Media Literacy Impact Youth Smoking? - The Diigo Meta page

• 22 May 08
  

  kim tufts

  smoking literacy psa

• 06 Jul 07
  

  merlin1
  • This report first appeared in Telemedium, Summer 2001. It is posted here with  permission of the author.
  • A 1999 Office of National Drug Control Policy study of the 200 most popular  video rentals in 1996 and 1997 revealed that 89 percent had smoking in them. (3)  Another study, at Dartmouth Medical School showed this percentage varied between  88 percent and 92 percent in the top 25 box-office films since 1995. (5)
  • 74 percent of the lead characters in the top 50 movies from 1997 to 1998 used  tobacco
  • Media literacy is a critical thinking life skill that requires significant  learning and practice time in order to achieve mastery

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