ken meece
# Prior attitude effect. Subjects who feel strongly about an issue - even when encouraged to be objective - will evaluate supportive arguments more favorably than contrary arguments.
# Disconfirmation bias. Subjects will spend more time and cognitive resources denigrating contrary arguments than supportive arguments.
# Confirmation bias. Subjects free to choose their information sources will seek out supportive rather than contrary sources.
# Attitude polarization. Exposing subjects to an apparently balanced set of pro and con arguments will exaggerate their initial polarization.
# Attitude strength effect. Subjects voicing stronger attitudes will be more prone to the above biases.
# Sophistication effect. Politically knowledgeable subjects, because they possess greater ammunition with which to counter-argue incongruent facts and arguments, will be more prone to the above biases.
bias
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