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05 Mar 12
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They're Plugged In: The term "digital native" applies to most Gen Y'ers. Those in Gen Y grew up around computers, the Internet, mobile phones, video games, and mp3 players. They are web savvy multitaskers, able watch TV, surf the web, listen to music, and talk or text on their phones, often performing several of these things at the same time.
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TV Isn't King: Although you'll find some Gen Y'ers obsessing over the latest episode of "The Hills," and other shows, they aren't watching TV as much as other generations do. Instead, Gen Y'ers spend more time surfing the net and using other devices, like iPods and Xboxes, even when it cuts into TV viewing. For them, TV is often just "background noise."
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They Don't Care About Your Ad, They Care What Their Friends Think: Because they are immersed in media, both online and off, Gen Y'ers are marketed to left and right. But when it comes to making decisions, Gen Y tends to rely on their network of friends and their recommendations, not traditional ads.
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don't get too comfortable, Gen Y doesn't have brand loyalty - they're quick to move the next big thing.
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Work Isn't Their Whole World: Sure, they're going to go to work, but it had better be fun. For Gen Y, work isn't their identity. It's just a place. Gen Y sees no reason why a company can't be more accommodating, offering benefits like the ability to work from anywhere, flex-time, a culture that supports team communication, and a "fun" work environment. They're also not going to blindly follow orders just because you're the boss.
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They're Socially Conscious: Gen Y cares about the world. They pay attention to politics, the economy, social causes, and environmental issues. They think they're a force to be reckoned with in elections and follow the candidates online on social networks. They read the news, but not in newspaper format, which is is going to hurt that industry even more as time goes by.
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18 Feb 12
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They're Plugged In:
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Socializing Rules...But They Want to Control It:
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04 Nov 11
Marc Horton"But that's not to say their over-sharing is going to stop - Gen Y is getting into lifestreaming too, streaming live video via services like Yahoo! Live. In their own world, they're celebrities. Says Jason Barg, a 2004 graduate of Penn State University and founder of an online real estate company, notoriety is more about standing out from the crowd. "A primary goal of people my age is not necessarily to become famous but to become distinctive," he says."
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But that's not to say their over-sharing is going to stop - Gen Y is getting into lifestreaming too, streaming live video via services like Yahoo! Live. In their own world, they're celebrities. Says Jason Barg, a 2004 graduate of Penn State University and founder of an online real estate company, notoriety is more about standing out from the crowd. "A primary goal of people my age is not necessarily to become famous but to become distinctive," he says.
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Because Gen Y is media savvy and conscious of being marketed to, brands that succeed in the future will be those that open a dialog with their customers, admit their mistakes, and essentially become more transparent (save one notable exception, apparently).
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12 Oct 11
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28 Sep 11
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16 Dec 10
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we know who they are - they're the young kids of today, the most digitally active generation yet, having been born plugged in.
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They're Plugged In
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TV Isn't King:
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They Don't Care About Your Ad, They Care What Their Friends Think:
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Work Isn't Their Whole World:
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They're Socially Conscious:
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Since Gen Y grew up on the web, they're going to be the driving force behind the way the web of the future is shaped
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Socializing Rules...But They Want to Control It:
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12 Aug 10
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and three times the size of Gen X. As the Boomers fade into retirement and Gen Y takes root in the workplace, we're going to see some big changes ahead, not just at work, but on the web as a whole.
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here's some contention over where exactly Gen Y starts and stops - some say those born 1983-1997, others think 1982-1997. In this week's Entertainment Weekly, Gen Y is defined as "current 13 to 31 year-olds" and BusinessWeek says they can be as young as five.
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TV Isn't King: Although you'll find some Gen Y'ers obsessing over the latest episode of "The Hills," and other shows, they aren't watching TV as much as other generations do. Instead, Gen Y'ers spend more time surfing the net and using other devices, like iPods and Xboxes, even when it cuts into TV viewing. For them, TV is often just "background noise.
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Gen Y thinks a truly "private" life is a crock. 54% have used MySpace, Facebook, or some other social network. Most of Gen Y had to learn the hard way about the perils of posting everything online
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In their own world, they're celebrities.
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05 Nov 08
Joanna Geary"Because they are immersed in media, both online and off, Gen Y'ers are marketed to left and right. But when it comes to making decisions, Gen Y tends to rely on their network of friends and their recommendations, not traditional ads."
business social advertising future marketing internet technology
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20 Oct 08
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08 Oct 08
Michelle A. HoyleGen Y is taking over. The generation of young adults that's composed of the children of Boomers, Generation Jones, and even some Gen X'ers, is the biggest generation since the Baby Boomers and three times the size of Gen X. As the Boomers fade into retire
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27 Sep 08
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13 Jul 08
Gianto WidiantoGen Y is taking over. The generation of young adults that's composed of the children of Boomers, Generation Jones, and even some Gen X'ers, is the biggest generation ...
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28 Jun 08
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There's some contention over where exactly Gen Y starts and stops - some say those born 1983-1997, others think 1982-1997. In this week's Entertainment Weekly, Gen Y is defined as "current 13 to 31 year-olds" and BusinessWeek says they can be as young as five. Regardless, we know who they are - they're the young kids of today, the most digitally active generation yet, having been born plugged in.
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They're Plugged In
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TV Isn't King
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They Don't Care About Your Ad, They Care What Their Friends Think
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Work Isn't Their Whole World:
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hey're Socially Conscious
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Internet TV:
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Socializing Rules...But They Want to Control It: Gen Y thinks a truly "private" life is a crock. 54% have used MySpace, Facebook, or some other social network.
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Because Gen Y is media savvy and conscious of being marketed to, brands that succeed in the future will be those that open a dialog with their customers, admit their mistakes, and essentially become more transparent
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Gen Y will drive adoption of "Enterprise 2.0" products and services. Gen Y in the workplace will not just want, but expect their company to provide them with tools that mirror those they use in their personal lives. If socializing on Facebook helps them get a sale, then they're not going to understand why they can't use it at work
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ompanies wondering how Gen Y wants to use these tools at work should take a look at this - Sacha Chua's Gen Y Guide to Web 2.0 at Work (made for IBM):
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Web Sites Will Need to Cater to Shorter Attention Spans:
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Mobile Web? Yes Please!:
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27 Jun 08
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23 Jun 08
Jason NorrisThey're the most digitally active generation yet, having been born plugged in. There's contention over where GenY starts and stops: some say those born '82/83-'97. Entertainment Weekly says "current 13 to 31 year-olds" and BusinessWeek says as young as 5.
generationy geny web2.0 socialnetworking SocialMedia blogging importedfromdelicious
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20 Jun 08
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M C MorganTwo points: not a shred of evidence for any claim, and - gosh - GenY sounds just like Gen X and the baby boomers before them when we were 18 yrs old.
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10 Jun 08
Gun BGen Y is taking over. The generation of young adults that's compromised of the children of Boomers, Generation Jones, and even some Gen X'ers, is the biggest generation ...
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26 May 08
André RouxGen Y is taking over. The generation of young adults that's composed of the children of Boomers, Generation Jones, and even some Gen X'ers, is the biggest generation since the Baby Boomers and three times the size of Gen X. Comme leeurs parennts Boomers,
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25 May 08
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24 May 08
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They're Plugged In: T
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They Don't Care About Your Ad, They Care What Their Friends Think:
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Work Isn't Their Whole World: S
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Socializing Rules...But They Want to Control It: Gen Y thinks a truly "private" life is a crock. 54% have used MySpace, Facebook, or some other social network. Mo
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Work Tools Need to Mirror Web Tools: Gen
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Web Sites Will Need to Cater to Shorter Attention Spans: No more
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Mobile Web? Yes Please!: Gen Y
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- Ypulse (RSS)
- My Gen Y Life (RSS)
- Twenty Set (RSS)
- Our American Shelf Life (RSS)
- Millennial Leaders (RSS)
- Lisa's Generation Relations Blog (RSS)
- Modite (RSS)
- Life Before Noon (RSS)
- Generation Y Voodoo (RSS)
- Personal Branding Blog (RSS)
- Newly Corporate (RSS)
- The Marketing Student (RSS)
- Young and Frugal (RSS)
- Employee Evolution (RSS)
- PR Interactive (RSS)
ome good resources I've found recently for following Gen Y trends comes in the form of blogs (you know we love RSS here at RWW!). If you're interested in this topic, you might want to subscribe, too. See below the list for additional subscription options.
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23 May 08
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22 May 08
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21 May 08
Joseph KrausGen Y is taking over. The generation of young adults that's composed of the children of Boomers, Generation Jones, and even some Gen X'ers, is the biggest generation since the Baby Boomers and three times the size of Gen X.
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20 May 08
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19 May 08
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tommaso sorchiotticome le prossime generazioni cambieranno internet
rvv generazione futuro media web internet generation future Rete Gen Y
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18 May 08
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MIchael HernandezGen Y is taking over. The generation of young adults that's composed of the
children of Boomers, Generation Jones, and even some Gen X'ers, is the biggest
generation since the Baby Boomers and three times the size of Gen X. As the
Boomers fade into -
17 May 08
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