News: 30 August 2007 — New study shows Americans' blogging behaviour - The Diigo Meta page

• 13 Mar 08
  

  Lynette Webb

  blogging

• 13 Sep 07
  

  Ian Delaney

  According to a recent Synovate/Marketing Daily survey, 8 out of 10 Americans know what a blog is and almost half have visited blogs.

  blog blogging research

• 04 Sep 07
  

  PG Holmlov

  Customer Segments Blogs 0mvarldenIntnl

  • Awareness and usage of blogs, along with people penning their own, strongly correlates to age, with younger people being much more active. Nearly 90% of those aged 25 to 34 know what a blog is, compared to just 65% of those aged 65 and over. Similarly, 78% of those aged 18 to 24 who are aware of blogs say they have visited a blog, compared to only 45% of older Americans.  Also, more women than men are bloggers, with 20% of American women who have visited blogs having their own versus 14 % of men.
  • Awareness and usage of blogs, along with people penning their own, strongly correlates to age, with younger people being much more active. Nearly 90% of those aged 25 to 34 know what a blog is, compared to just 65% of those aged 65 and over. Similarly, 78% of those aged 18 to 24 who are aware of blogs say they have visited a blog, compared to only 45% of older Americans.  Also, more women than men are bloggers, with 20% of American women who have visited blogs having their own versus 14 % of men.

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