I fully agree. Almost all PR people forgot that "P" stands for "Public" and "R" stands for "Relations"
"These are the official guidelines for social media at Intel. If you're an Intel employee or contractor creating or contributing to blogs, wikis, social networks, virtual worlds, or any other kind of social media both on and off intel.com—these guidelines are for you. We expect all who participate in social media on behalf of Intel to be trained, to understand and to follow these guidelines. Failure to do so could put your future participation at risk. These guidelines will continually evolve as new technologies and social networking tools emerge—so check back once in awhile to make sure you're up to date."
Rechtsanwalt Christian Solmecke beleuchtet Social Media-Guidelines / -Policys
Todd Defren offers a Social Media Guideline / Policy (PDF) for your own use: "Copy & paste as you see fit, for your own company or clients: there may be some stuff that doesn’t fly within your own organization, but, this document is worth running up the flagpole with your company’s legal eagles, with the C-suite execs, etc."
Intense debate on social media use in pharma industry (i.e. Boehringer, Johnson & Johnson).
Susanne Franke über Social Media und PR-Arbeit
Todd Defren on the nowadays role of Social Media - especially built on the Iran experience
Daniela Dangers lässt "an einem konkreten Beispiel [...] die Entwicklung Revue passieren: Was hat sich bei der Verbreitung von Presseinfos verändert?"
Frank Helmschrott: "Ich weiss, ihr werdet das vermutlich belächeln. Ihr werdet diesen Beitrag belächeln, wie ihr alles andere was wir tun belächelt. Ihr werdet künftig noch deutlicher lächeln, wenn es um dieses Internetz geht, denn ihr habt ja gewonnen. Denkt ihr."
A conversation with Judith von Gordon and John Pugh, external communications executives at Boehringer Ingelheim, about their use of Twitter and other social media networks.
Bastian Scherbeck über die Medienlandschaft und die "Relevanz" von Social Media
Thomas Pleil berichtet von Edelmans New Media Academic Summit 09. Gut finde ich den Begriff "Public Engagement": PR geht dorthin, wo relevante Kommunikation stattfindet und mobilisiert dort.
"Von vielen wurde ich auf dem Barcamp Cologne 3 nach Twittertools gefragt, die einem die Arbeit mit Twitter erleichtern koennen. Daraufhin hielt ich letzten Sonntagnachmittag eine Extra-Session zu diesem Thema.
Da der Teilnehmerkreis Microblogging im Unternehmen einsetzt / einsetzen will, habe ich eine kleine Auswahl an Hilfsmitteln vorgestellt."
Interview, das @luebue (Wolfgang Lünenbürger) @off_the_record (Olaf Kolbrück von Horizont) gab
David Weinberger live blogged at a conference put together by Edelman PR that mixes academics, media folks, and PR folks.
Here's a hand-picked selection of presentations to get you started.
Brian Solis: "Abbreviating "PR" truncates the value of our role in one of the greatest transformations the communications industry has ever witnessed." I fully agree. Almost all PR people forgot that "P" stands for "Public" and "R" stands for "Relations".
Dear Public Relations people and communicators: Stand up and fight for "Relations"! Work on relations, be related to the people who are interested in your business - or even those who even are not. Don't speak or talk to: communicate.
Start with looking in the mirror :-)
But why should Public Relations business innovate more intense and often than other businesses? When it works it works ...
I fully agree. Almost all PR people forgot that "P" stands for "Public" and "R" stands for "Relations"
Thomas Pleil hat auf Fragen von Fink & Fuchs AG zu den aktuellen Veränderungen bei PR geantwortet
1. Enable discussion
2. Imperative of the link economy: Make yourself part of the discussion
3. APIs: Journalism needs to be where the users are
4. Use multimedia forms of storytelling and enable users’ creativity
5. Do what you do best and link to the rest
6. Think Multimedia
7. Make use of crowdsourcing
8. Think hyperlokal
9. Embrace the idea of citizen funding
10. Embrace new technology