Facebook is the predominant force in the social site explosion that has had an impact on numerous people in the last few years. From its start in 2004, the number of users at this moment stands at over 600 million and there is certainly no doubt that this will rapidly grow to the 1 billion mark before too long. This sort of growth is impossible to ignore when contemplating the marketing potential of such an enormous global audience and big businesses are already utilizing this to market their brands. So let's have a look at why this is now seen as an crucial element for marketing online.

The direction of social networking has reached the vast majority of us over recent years and there is little question that Facebook has emerged as the giant of the industry. From its beginning in 2004, the number of users now stands at over 600 million and there's no doubt that this will rapidly increase to the 1 billion mark before very long. The opportunity for any business to have a presence where there is this type of activity is now being utilized by those that understand the capability this can give them. There are those that say this is now crucial for success on the internet and we will take a look at this in greater detail.

Facebook is the predominant force in the social site surge that has had an impact on numerous people in the last couple of years. One billion people using the internet site is a realistic prediction given that there are already more that six million from a business that only started in 2004. It is no wonder therefore that business owners realize this needs to be part of their marketing mix taking into account the amount of people their message can touch. So let's have a look at why this is now seen as an vital element for marketing online.

Facebook is the dominant force in the social site blast that has had an impact on countless people in the last few years. One billion people using the website is a realistic prediction considering that there are already more that six million from a business that only started in 2004. The opportunity for any business to have a presence where there is this type of activity is now being used by those that understand the power this can give them. There are those that say this is now vital for success on the internet and we will take a look at this in greater detail.

Owning a list that you can send your promotions to is one of the most important things you can do to help ensure your online success. Just about every Internet marketer online will state that without an email list you don't have anything. I have been in the IM scene for more than 5 years and one question that constantly comes up is "I use safe-lists, should I be using my own list?"

For those who have been in IM scene for any amount of time, you have heard how important it is to own a mailing list to email. You can read it on just about every Internet marketing site on the Internet "The Money Is In The List". But the question is, do you need to build your own email list or can you employ safe-lists