Facebook is the predominant force in the social site blast that has had an impact on countless people in the last few years. From its beginning in 2004, the number of users currently stands at over 600 million and there's no doubt that this will rapidly grow to the 1 billion mark before very long. The opportunity for any business to have a presence where there is this type of activity is now being utilized by those that understand the capability this can give them. There are those that say this is now vital for success on the internet and we will take a look at this in greater detail.