shaynowick 's Bookmarks tagged cyworld →  View Popular

What kind of media content can we get from this? Well, the grand-daddy of mobile media is of course the world's most advanced mobile service environment (as well as the world's most advanced social networking service), Cyworld in South Korea. I could use Cyworld features to describe almost any of these benefits. But lets use only one Cyworld example here to start us off. The welcoming song (???). So inside Cyworld you have your miniroom (like your island on Second Life or your room in Habbo Hotel). In your miniroom, you can entertain your guests, who all appear in the form of their avatars (called mini-me). Very much like Second Life or Habbo Hotel. Now, the welcoming song. You can set Cyworld to play a welcoming tune to your guest(s). So when someone enters your room - and Cyworld will of course alert you on your phone that someone is there to greet you - you can be a good host to play music to your friend. As Tomi is a James Bond fan, of course if I had a room in Cyworld (and spoke Korean, ha-ha) I'd have some 007 theme music to play to you, my guest. But it goes beyond that - we can of course customize that music, selected by our guests, who gets what. Only on mobile...  And the money involved? Cyworld offers the welcoming song on a "jukebox" payment principle, every time a song is paid, your account is charged about 40 cents. They make 300,000 dollars daily on the personalization of Cyworld, and the welcoming song is one of those personalization features. (Cyworld is a case study in my latest book Digital Korea, and SK Communication CEO - parent company of Cyworld, Dr Yoo wrote the foreword)