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Target a baseline 30% Revenue Share commission from the outset of your collaboration. This model directly links your income to the long-term value of the players you refer. While Cost Per Acquisition (CPA) deals exist, often ranging from €40 to €70 for qualified depositors in markets like Ireland, the rev-share structure provides sustained monthly income. Negotiate for a tiered system where your percentage increases after referring a specific number of new depositing customers each month.
Your promotional strategy should concentrate on attracting high-quality traffic with an interest in sports betting and casino games, as the brand holds strong licenses from the HGC and UKGC. A significant operational advantage is the no negative carryover policy. This means an unprofitable month for your referred players does not reduce your earnings in subsequent periods, protecting your cash flow. Utilize the provided suite of marketing materials, specifically deep-linking capabilities, to direct potential customers to high-conversion landing pages for specific events or promotions.
Expect payments to be processed on a monthly basis, typically within 30 days of the end of the calendar month (NET30). All your performance metrics, from clicks to conversions and commissions, are tracked through the Income Access platform, a standard in the industry. For optimal results, maintain direct communication with your assigned partnership manager. They can provide custom creative assets and insight into the best-performing GEOs, which currently include Greece, the United Kingdom, and parts of Latin America.
Select the Revenue Share commission plan to secure a percentage of the Net Gaming Revenue (NGR) generated by your referred players for their entire active period. This model provides sustained income streams from high-value traffic.
Monitor these key metrics for campaign optimization:
The promotional partner program provides a suite of tools to assist your marketing. You gain access to a library of banners, text links, and detailed performance reports. Payments are processed monthly, with a minimum withdrawal threshold of €100, available through methods like Skrill and direct bank wire. The system operates with a no negative carryover policy, meaning a negative balance from one month does not impact the next month's earnings.
Initiate the process by locating the 'Join Now' or 'Sign Up' button on the company's partner program homepage. Complete the registration form with precise personal and company information. This includes your full name, address, and a functional email address. Accuracy here prevents future payment or verification delays.
Detail Your Traffic Sources. In the 'Website Information' or 'Marketing Channels' section, provide the URLs for all platforms you intend to use for promotion. This could be a blog, a content website, or a social media profile. Add a concise description of your marketing strategy, such as SEO-focused content, paid search campaigns, or community engagement. Clear details about your audience and methods can accelerate the approval process.
Select Your Commission Structure. You will be presented with several payment models. A Revenue Share model typically offers a percentage, for example 25% to 45%, of the net revenue generated by your referred players. A CPA (Cost Per Acquisition) model provides a fixed fee for each new player who completes a specific action, like a first deposit. Hybrid models combine elements of both. Analyze your traffic's expected conversion rate to choose the most profitable plan for your operation.
Complete the Verification Protocol. After submitting your application, prepare for the identity verification check. You will be asked to upload documents. Standard requirements include a clear copy of a government-issued photo ID like a passport or driver's license and a recent proof of address, such as a utility bill or bank statement dated within the last 3 months. The review period is usually between 24 and 72 hours.
Access and Deploy Marketing Tools. Following account approval, log in to your new dashboard. Navigate to the 'Marketing Tools' or 'Creatives' section. Here you will find banners, text links, and custom landing pages. Each promotional asset is embedded with your unique tracking ID. Use different tracking links for separate campaigns to monitor performance and optimize your promotional efforts.
Select a commission plan based on your traffic's long-term value versus your need for immediate cash flow. For content-rich sites with organic traffic, the Revenue Share model offers the highest lifetime earnings. For paid advertising campaigns with predictable conversion metrics, a Cost Per Acquisition (CPA) deal provides upfront payments. Experienced marketing partners with high traffic volumes should negotiate a Hybrid deal.
This is the standard payment structure, granting you a percentage of the Net Gaming Revenue (NGR) from your referred players. NGR is calculated by subtracting bonuses, taxes, and processing fees from the gross revenue. The tiered system typically starts at 25% for referring 1-10 new depositing customers (NDCs) monthly. This can increase to 35% for 11-25 NDCs and peak at 45% for referring over 25 NDCs. A key feature is the 'no negative carryover' policy, which resets any negative balance to zero at the start of each month, protecting your earnings from large player wins.
CPA plans are available upon request and require an evaluation of your traffic source. This model pays a fixed, one-time fee for every new player who completes registration and meets a specified minimum deposit requirement, usually around €20. CPA rates are negotiated individually and depend heavily on the player's country and the quality of the traffic. Rates can range from €40 for smaller markets to over €150 for players from premium jurisdictions. This option is best for publishers who prefer predictable income and can drive high-intent traffic that converts quickly.
A Hybrid model merges the immediate payout of CPA with the sustained income of RevShare. These custom arrangements are reserved for established marketing collaborators with a proven history of delivering consistent, high-value traffic. A common Hybrid structure might involve a reduced upfront payment, such as a €30-€50 CPA, combined with a 15-25% lifetime RevShare. This plan balances initial acquisition costs for the publisher with a share in the long-term profitability of the referred players, making it an excellent choice for scaling your marketing operations.
Generate distinct tracking links for each specific campaign to accurately measure performance. Use the `b-tag` parameter within the link creation tool to assign a unique identifier, for example, `btag=q4_review_article` or `btag=social_media_post_oct15`. This isolates traffic and conversion data, allowing you to identify which marketing channels or content pieces are most profitable. Associate these unique links with specific creatives, such as a 728x90 banner or a text link, to test visual elements directly.
Focus on First-Time Depositors (FTDs) as your primary success metric, not just clicks or registrations. Your performance reports will display a range of data points: Impressions, Clicks, Click-Through Rate (CTR), Registrations, and FTDs. A low CTR, below 0.5% for display banners, suggests poor ad placement or unappealing creative. A high number of registrations with zero FTDs points to a disconnect between your promotional offer and the player's intent to deposit.
Analyze conversion funnels by calculating two key ratios from your reports: Click-to-Registration rate and Registration-to-FTD rate. A strong campaign will show a healthy progression through both stages. If you see a high Click-to-Registration rate but a low Registration-to-FTD rate, your audience is interested but fails to deposit. This could indicate that the operator's welcome bonus is not compelling enough or the deposit process is complicated. This data allows you to provide direct feedback to your partnership manager.
Use the filtering tools within the reporting section to segment data by date range, creative ID, and your custom `b-tag`. Compare the performance of a banner on your website's header versus one in the footer. Run A/B tests by creating two separate tracking links for slightly different promotional texts pointing to the same landing page. This granular analysis shows which specific actions drive revenue, enabling you to discontinue low-performing activities and scale up successful ones.