from web site
The sneaker market in Japan is on a slow rise by a combination of fashion trends, street culture and everyday comfort. Sneakers are no longer just categorized for sportswear, rather they have become fashionable items for many casual/trendy occasions for all age groups. Young consumers in particular tend to show much more interest towards stylish, limited-edition shoe designs, while older shoppers often think about comfort and functionality. Sneakers popularity have also been greatly influenced by pop culture, music and social media scenes irrespective of lifestyle. As everyday life in urban areas increasingly requires flexible and comfortable shoes, therefore sneakers have become very normal in Japan's latest fashion.
Read more: https://www.imarcgroup.com/japan-sneaker-market