Europe Plastic Cosmetic Packaging Market Report, Size & Restraints, Forecast 2032

The Europe plastic cosmetic packaging market was valued at USD 1,266.7 million in 2020 and is expected to grow from USD 1,299.6 million in 2021 to USD 1,584.0 million by 2028, registering a CAGR of 2.9% during the 2021–2028 period. The relatively modest growth rate reflects the market’s recovery to pre-pandemic levels following the unprecedented disruption caused by COVID-19. The pandemic led to a significant negative demand shock across all countries, resulting in a 2.97% decline in the European market in 2020.

The Europe plastic cosmetic packaging market has been witnessing steady growth over the past few years, driven by the rising demand for cosmetic and personal care products across the region. The market is projected to continue expanding in the coming years, supported by changing consumer preferences, innovations in packaging materials, and the increasing focus on sustainability.

Market Overview

Europe plastic cosmetic packaging market remains one of the most popular choices for cosmetic products due to its versatility, durability, and cost-effectiveness. In Europe, cosmetic brands are increasingly leveraging plastic packaging to improve product protection, enhance aesthetic appeal, and facilitate easy handling and transportation. Commonly used plastics in the cosmetic industry include polyethylene (PE), polypropylene (PP), and polyethylene terephthalate (PET), which provide lightweight, durable, and visually appealing packaging solutions.

The growth of the cosmetic industry itself significantly influences the plastic packaging market. Europe has a strong cosmetic market, with increasing demand for skincare, haircare, fragrances, and makeup products. As consumer awareness regarding hygiene, product safety, and preservation grows, the need for high-quality and reliable packaging solutions has become more critical. Additionally, e-commerce channels have expanded the reach of cosmetic products, making packaging an essential factor in protecting products during shipping and enhancing the unboxing experience.

List Of Key Companies Profiled:

·         Amcor plc (Switzerland)

·         Huhtamäki Oyj (Finland)

·         ALPLA Group (Austria)

·         Albea Group (France)

·         Aptar, Inc. (U.S.)

·         Berry Global (U.S.)

·         HCP Packaging (China)

·         Berlin Packaging (U.S.)

·         DS Smith (UK)

·         Cosmopak Ltd. (U.S.)

·         LIBO Cosmetics (Taiwan)

·         Other Key Players

Market Segmentation

The Europe plastic cosmetic packaging market can be segmented based on material, product type, and application.

By Material:

• Polyethylene (PE) is widely used for its flexibility, lightweight nature, and cost efficiency. PE is commonly employed in bottles, tubes, and containers for lotions, creams, and other skincare products.
• Polypropylene (PP) is valued for its durability and chemical resistance, making it ideal for packaging products such as creams, balms, and haircare items.
• Polyethylene Terephthalate (PET) offers high clarity and strength, often used for premium cosmetic bottles, jars, and containers.

By Product Type:

• Bottles are extensively used for liquid and semi-liquid products such as lotions, shampoos, and serums.
• Tubes are preferred for creams, gels, and ointments due to their ease of dispensing.
• Jars and Containers are commonly used for creams, balms, and masks, providing both functionality and an aesthetic appeal.

By Application:

• Skincare remains the largest segment, driven by increasing consumer spending and awareness about personal care routines.
• Haircare products also contribute significantly to market demand, with shampoos, conditioners, and serums requiring durable and visually appealing packaging.
• Makeup products, including foundations, lipsticks, and powders, rely heavily on innovative and attractive packaging to influence consumer purchase decisions.
• Fragrances and Deodorants utilize high-quality plastic packaging to maintain product integrity and create a premium look.

Read More : https://www.fortunebusinessinsights.com/europe-plastic-cosmetic-packaging-market-105171

Trends Driving Market Growth

1. Sustainability Initiatives:
   European consumers are increasingly environmentally conscious, prompting cosmetic brands to adopt sustainable packaging solutions. Recyclable plastics, biodegradable materials, and refillable containers are becoming popular choices. Brands are investing in innovative designs that reduce plastic usage without compromising functionality or aesthetics.
2. Technological Advancements:
   Advances in plastic manufacturing technologies have allowed for more intricate and functional packaging designs. Airless pumps, dropper bottles, and tamper-evident closures enhance product safety, convenience, and shelf appeal.
3. E-commerce Influence:
   With the growth of online retail, packaging has become a crucial factor in product presentation. Protective and attractive packaging ensures products reach consumers intact while creating a memorable unboxing experience, which is a key factor for cosmetic brands in gaining customer loyalty.
4. Premiumization of Packaging:
   Luxury cosmetic products often use high-quality plastic packaging that mimics glass or other premium materials. This trend has led to the development of innovative plastic formulations and finishing techniques, such as frosted textures, metallic coatings, and customized shapes.

Challenges

Despite strong growth, the market faces challenges, primarily due to regulatory pressures and environmental concerns. European regulations increasingly focus on reducing plastic waste and promoting recycling, compelling manufacturers to innovate and shift toward eco-friendly materials. Additionally, the high cost of sustainable packaging solutions can be a barrier for some brands.

Key Industry Developments:

·         October 2020: Berry Global Inc. introduced new Divinity HDPE 2-inch flip-top tube closure that is made from high-density polyethylene (HDPE), and when paired with squeezable polyethylene (PE) tubes, creates a sustainable single-substrate packaged product.

·         June 2020: Berry Bramlage, part of Berry Global’s CPI division, introduced a new range of premium jars for cosmetic and beauty products. These jars will be available in 50ml and 75ml sizes.

Competitive Landscape

Key players in the European plastic cosmetic packaging market are focusing on innovation, sustainability, and strategic collaborations to maintain competitiveness. Major companies are investing in research and development to create environmentally friendly packaging and improve production efficiency. Partnerships with cosmetic brands also allow packaging manufacturers to offer customized solutions that meet both functional and aesthetic requirements.

Future Outlook

The Europe plastic cosmetic packaging market is poised for moderate yet steady growth, with an increasing focus on sustainability, premiumization, and technological innovation. As consumers continue to demand high-quality, visually appealing, and environmentally responsible packaging, manufacturers are likely to expand their product portfolios, introduce new materials, and adopt advanced manufacturing techniques.

The combination of rising cosmetic consumption, growth of online retail channels, and evolving regulatory landscapes will shape the market dynamics in the coming years. Overall, the future of plastic cosmetic packaging in Europe appears promising, offering ample opportunities for innovation, growth, and sustainable development.