Perfume Packaging Industry Growth, Size, Share & Forecast 2032

The global perfume packaging market size was valued at USD 3.51 billion in 2024. The market is projected to be worth USD 3.72 billion in 2025 and reach USD 5.95 billion by 2032, exhibiting a CAGR of 6.93% during the forecast period. Perfume packaging safeguards and enhances fragrance’s appeal to the consumers. The allure of eco-friendly perfume caps, especially among millennials and Gen Z, is a significant factor propelling market growth as consumers prioritize sustainable packaging solutions.

The significant drop in perfume and deodorant sales amid the COVID-19 pandemic acted as a key impediment to the growth of the global market.

Fortune Business Insights™ provides this information in its research report, titled “Perfume Packaging Market, 2025-2032”.

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Segmentation Analysis:

Which material segment dominates the perfume packaging market, and why?
The glass segment leads the perfume packaging market. Its dominance stems from exceptional sealing performance, which helps minimize perfume volatilization and preserves fragrance quality. Additionally, glass’s premium appearance and recyclability further strengthen its position in the market.

Why does the less than 100 ml segment hold a major share in the market?
The less than 100 ml segment dominates due to its trial-friendly size, appealing to consumers who prefer experimenting with multiple fragrances before making a larger purchase. Its travel convenience and affordability also contribute to its widespread adoption.

Which packaging type is most popular in the perfume packaging market?
Bottles hold the largest share in the market. Their eco-friendly appeal, especially when made from glass, makes them a preferred choice. These bottles are reusable, recyclable, and align with the industry’s growing sustainability focus.

How is the perfume packaging market segmented regionally?
Regionally, the market is divided into Europe, North America, Asia Pacific, Latin America, and the Middle East & Africa. Each region exhibits distinct growth drivers and market dynamics based on consumer preferences and manufacturing capabilities.

Report Coverage:

What aspects does the perfume packaging market report cover?
The report offers comprehensive market intelligence, emphasizing top players, competitive dynamics, and product segmentation. It includes Porter’s five forces analysis and examines recent trends and factors contributing to market expansion-providing valuable insights for stakeholders and decision-makers.

Drivers and Restraints:

What factors are driving the growth of the perfume packaging market?
The market is driven by the rising demand for premium and luxurious packaging solutions that enhance product presentation and brand value. Additionally, the growing adoption of metallic effects in fragrance packaging—achieved through materials such as metallized polypropylene films-supports the trend toward upscale and innovative designs.

What are the key challenges restraining market growth?
The market faces challenges from the high initial and transportation costs associated with glass packaging, especially when compared to lightweight plastic alternatives. These cost-related factors act as significant barriers to broader adoption.

Regional Insights:

Which region dominates the global perfume packaging market?
Europe dominates the global market, driven by its strong manufacturing base and the presence of key players such as Stölzle Glass Group, VERESCENCE, and ZIGNAGO VETRO. The region’s commitment to innovation and quality production reinforces its leadership.

Which region is expected to witness rapid growth in the coming years?
The Asia Pacific region is projected to grow rapidly due to the expanding e-commerce industry and the rising popularity of online perfume shopping. The region’s growing middle-class population and preference for luxury products are further propelling demand.

List of Key Companies Profiled:

• AptarGroup, Inc. (U.S.)
• Berry Global (U.K.)
• Stölzle Glass Group (Austria)
• Gerresheimer AG (Germany)
• VERESCENCE (France)
• Albea S.A (France)
• ZIGNAGO VETRO (Italy)
• Trivium Packaging (U.S.)
• Silgan Holdings, Inc. (U.S.)
• Premi Industries (Italy)

Key Industry Development:

• September 2023 – Aptar Beauty announced the launch of an innovative range of overcap-free aerosol actuators. The new range consists of three actuators- Ringo, Tina, and Nora. Tina is an innovative spray actuator launched by the company for hair sprays, deodorants, body sprays, and sun sprays.
• September 2023 – Coverpla offered its Koesio Parfums brand with new and innovative refillable versions of perfume bottles. Three 50ml glass bottles from Coverpla’s catalogue, such as Vertigo, Ulysse, and Venus, were developed by the glassmaker Bormioli Luigi, with a range of collar types.

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