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what is a lead

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what are leads

In today’s competitive marketplace, generating high-quality leads is the foundation of long-term business growth. As organizations strive to expand their reach, strengthen customer relationships, and drive consistent revenue, understanding the true meaning of a lead becomes essential. In this comprehensive guide, we explore what a lead is, how leads function within the sales and marketing ecosystem, and the strategies that allow businesses to convert them into loyal customers.
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on Nov 27, 25