cMygift.giftcardmall.com: What Happened to the Visa Prepaid Gift Card Website Now Moved to GiftCards.com

In the world of prepaid gift cards, Visa cards issued through cMygift.giftcardmall.com (often seen as Mygift.giftcardmall.com on the back of cards) were once a go-to way for consumers to activate, check balances, and manage their funds. Over the last couple of years, however, things have shifted — and if you’ve ever wondered what happened to that website and how it affects your Visa prepaid gift card, this article will walk you through it all. 

A Little Background: What Was cMygift.giftcardmall.com?

When you purchased a prepaid Visa gift card from retailers associated with GiftCardMall.com, the back of your card likely instructed you to visit a portal such as cMygift.giftcardmall.com to activate your card or check your balance. This service was part of a larger suite of balance-management tools offered by GiftCardMall.com, a long-standing online gift card marketplace operated by Blackhawk Network that sold a variety of prepaid cards, including Visa and Mastercard branded ones. 

The “cMygift” (or simply mygift.giftcardmall.com) URL functioned as the Visa gift card management site — where cardholders could register their cards, check remaining balance, view basic usage details, and confirm activation before spending the funds. 

The Shift to GiftCards.com

Over time, Blackhawk Network decided to streamline its offerings and consolidate the prepaid card services formerly scattered across multiple sites under one roof: GiftCards.com. As part of this transition, the classic GiftCardMall.com domain and its subdomains like mygift.giftcardmall.com began redirecting users to GiftCards.com. 

Why the Move Happened

The key reasons behind this shift include:

• Simplification and consolidation: Instead of maintaining multiple web portals for different types of cards and brands, the company sought to unify everything on one platform — GiftCards.com — making it easier for customers to find what they need. Prepaidgiftbalance

• Better user experience: A modern, consolidated site reduces confusion and improves navigation and features for users looking to activate or manage their cards.

• Stronger brand identity: GiftCards.com offers a wider selection of gift card products (including custom and bulk options) under one name, appealing to both individual and business customers. 

As of early 2025, the old GiftCardMall.com homepage and many of its services — including purchasing new gift cards — now redirect to GiftCards.com. While the mygift.giftcardmall.com portal may still exist in some form for older printed cards, the main branding and tools live on GiftCards.com’s platform.

What This Means for Your Visa Prepaid Gift Card

If your prepaid Visa gift card instructs you to visit cMygift.giftcardmall.com:

• You can still use your card as usual. The card itself hasn’t been invalidated by this change — it’s just that the method for managing it has been updated. 

• Depending on the age of your card, you might be redirected to GiftCards.com when you try to visit the old site. This is expected and safe — it’s simply redirecting to the new system. 

• Many users will now find that balance checks, registration, and customer support are handled directly through GiftCards.com instead of the old GiftCardMall interface.

However, if your gift card still explicitly states the mygift.giftcardmall.com address, some portals may remain active specifically to support legacy cards so that customers aren’t forced to use a legacy card on an incompatible system. 

Is This Change Legitimate?

Yes — this is an official and legitimate transition conducted by Blackhawk Network as part of its efforts to unify its prepaid card services. Redirects from GiftCardMall to GiftCards.com are intentional and not cause for alarm. 

It’s important to make sure you only use official, secure URLs for activating and managing your card. Unauthorized or fake sites that mimic real portals giftcardmall/mygift balance should be avoided, as they may pose fraud risks.

Tips for Managing Your Visa Gift Card Post-Transition

Here are some practical tips:

• Always use the official website printed on the back of your card or navigate from GiftCards.com to the appropriate activation/balance checking page. 

• Register your card with a billing ZIP code if you plan to use it for online purchases — this helps avoid declines due to missing address information. 

• Keep your card even after spending the balance: if a return is issued, the refund typically goes back to the same card. 

Final Thoughts

The migration of cMygift.giftcardmall.com and other GiftCardMall.com services to GiftCards.com reflects a broader industry trend toward simplifying online prepaid card experiences. While the old web addresses may feel familiar, the transition helps centralize services onto a more robust platform that supports a wide range of prepaid cards — including Visa — under one trusted name.