Crossing The Chasm: Marketing And Selling Technology Projects To Mainstream Customers Mobi Download Book

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Crossing the Chasm: Marketing and Selling Technology Projects to Mainstream Customers

by Geoffrey A. Moore

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Here is the best-selling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressivel

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Crossing the Chasm: Marketing and Selling Technology Projects to Mainstream Customers Geoffrey A. Moore

 

 

 

 

 

 

 

 

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Guests did a double-take as they clapped eyes on Geoffrey Moore, the son of 88-year-old Sir Roger and his ex-wife Luisa Mattioli, and Jamie ... 1 Apr 2000 ..Moore's has a very patient-centered approach to careInterviewing Geoffrey Moore: Core Versus ContextGeoffrey Moore is an organizational theorist and management consultant

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