Global Marketing And Advertising: Understanding Cultural Paradoxes Marieke De Mooij

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Global Marketing and Advertising: Understanding Cultural Paradoxes

by Marieke de Mooij

rating: 3.6 (10 reviews)

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Packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter, Global Marketing and Advertising (by Marieke de M

 

 

Details:

Amazon rank: #183,532
Price: $53.64
bound: 416 pages
Publisher: SAGE Publications, Inc; 4 edition (August 27, 2013)
Language: English
ASIN: B00G73NMHM
File size: 6718 KB

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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Dates...and...citation...counts...are...estimated...and...are...determined...automatically...by...a...computer...program.CHAPTER..11..From..Value..Paradox..to..Strategy..Marieke..de..Mooij..and..Arne..Maas..T..he..previous..chapters..have..provided..tools..for..understanding..how..culture...Dates..and..citation..counts..are..estimated..and..are..determined..automatically..by..a..computer..program.Praise...for...the...First...Edition...Marieke...de...Mooij's...insightful...book...on...the...cultural...similarities...and...differences...that...exist...among...consumers...in...the...global...market...place....Consumer..Behavior..and..Culture:..Consequences..for..Global..Marketing..and..Advertising:..Marieke..de..Mooij:..9781412979900:..Books..-..Amazon.ca

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