Consumer Behavior: Building Marketing Strategy (Irwin Marketing) Books Pdf File

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Consumer Behavior: Building Marketing Strategy (Irwin Marketing)

by David L Mothersbaugh Associate Professor of Marketing

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Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internal and

 

 

Details:

Amazon rank: #2,492
Price: $46.94
Publisher: McGraw-Hill Education; 13 edition (September 1, 2015)
Language: English
ISBN-10: 1259232549
ISBN-13: 978-1259232541
Weight: 3.2 pounds

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Consumer Behavior: Building Marketing Strategy (Irwin Marketing) David L Mothersbaugh Associate Professor of Marketing

 

 

 

 

 

 

 

 

 

 

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