The Media Handbook: A Complete Guide To Advertising Media Selection, Planning, Research, And Buying (Routledge Communication Series) Helen Katz

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The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (Routledge Communication Series)

by Helen Katz

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The Media Handbook provides a practical introduction to the advertising media planning and buying process. Emphasizing basic calculations along with the practical realities of offering alter

 

 

Details:

Amazon rank: #29,829
Price: $13.99
bound: 248 pages
Publisher: Routledge; 5 edition (November 3, 2013)
Language: English
ISBN-10: 041585671X
ISBN-13: 978-0415856713
Weight: 12 ounces

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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