Global Marketing And Advertising: Understanding Cultural Paradoxes Download

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Global Marketing and Advertising: Understanding Cultural Paradoxes

by Marieke de Mooij

rating: 3.6 (10 reviews)

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Packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter, Global Marketing and Advertising (by Marieke de M

 

 

Details:

Amazon rank: #183,532
Price: $53.64
bound: 416 pages
Publisher: SAGE Publications, Inc; 4 edition (August 27, 2013)
Language: English
ASIN: B00G73NMHM
File size: 6718 KB

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Global Marketing and Advertising: Understanding Cultural Paradoxes Marieke de Mooij

 

 

 

 

 

 

 

 

 

 

 

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