Marketing Strategy, Text And Cases O. C. Ferrell

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Marketing Strategy, Text and Cases

by O. C. Ferrell

rating: 4.2 (27 reviews)

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Thoroughly revised and updated, MARKETING STRATEGY, 6e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cas

 

 

Details:

Amazon rank: #5,652
Price: $54.95
bound: 624 pages
Publisher: South-Western College Pub; 6 edition (December 20, 2012)
Language: English
ISBN-10: 1285073045
ISBN-13: 978-1285073040
Weight: 2.4 pounds

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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