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Marketing Public Relations: A Marketer's Approach to Public Relations and Social Media
by Gaetan T. Giannini Jr.
rating: 3.7 (6 reviews)
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KEY BENEFIT: Marketing Public Relations breaks from the norm by presenting public relations using a marketing, rather than a communications studies or journalism, approach. This text re
Details:
Amazon rank: #168,102
Price: $143.95
bound: 336 pages
Publisher: Pearson; 1 edition (July 27, 2009)
Language: English
ISBN-10: 0136082998
ISBN-13: 978-0136082996
Weight: 1 pounds
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