Made To Stick Book Review

First, I had to admit, I had a very hard time getting used to *listening* to a bookUnexpectedness: the idea must destroy preconceived notions about somethingWhat kind of Emotions do they draw from thisThis rings true for many nonprofits I know* Emotions - get people to care about your idea by evoking a feeling around your idea, and keep in mind that we are wired to feel things for people, not for abstractionAbout SSIR Stanford PACS Contact Us Submission Guidelines Advertise Subscriber Help Reprints Terms of Use Privacy Site Map Copyright 2017 Stanford UniversityYou dont need a massive budget or agencyApr 07, 2013 Lili Manolache rated it it was amazing The book "Made to Stick: Why Some Ideas Survive and Others Die" by Chip Heath and Dan Heath Chow, is about how to make your ideas memorable; be it promoting a product / project, being a professional, forwarding a company's strategy or lessons to studentsnot

CHIP HEATH: Well, when we talk about sticky, what were talking about is an idea that people understand when they hear it, and that they remember later onAnd that was an idea that effected the behavior of thousands of people across dozens of organizations, for an extended period of yearsThis book has helped me a lot in shaping my thoughts, towards making ideas stickThen, apparently out of nowhere - bang! An appalling crashOlin Graduate School of Business: Magazine Sections Features New and in-depth explorations of solutions to social, environmental, or organizational problems Up for Debate Debates on important social innovation issues by noted thinkers What's Next New approaches to social change Field Report Profiles of innovative work Case Study An inside look at one organization Viewpoint Insights from the front lines Research Highlights from scholarly journals Books Reviews of new and notable titles Q&A Interviews with social innovation leaders and thinkers Last Look Images that inspire Sponsored Supplements Collections of articles on a single topic, funded by a sponsor SSIR is published by the Stanford Center on Philanthropy and Civil Society, at Stanford University

Short, but meaningfulEffective ideas are simple, theyre unexpected, theyre concrete, theyre credible, theyre emotional, and many come in the form of storiesAnd there is a hell of a difference between those two.Like a good self-help book there is even a crappy acronym, which in this case is SUCCES: Simple find the core of any idea Unexpected grab people's attention by surprising them Concrete make sure an idea can be grasped and remembered later Credibility give an idea believability Emotion help people see the importance of an idea Stories empower people to use an idea through narrative But crappy acronyms can be sadly underrated and this one worked well at structuring the book and in summarising the messageValue in sequencing informationbI realized how wrong I've been doing it and I can now understand why specific situations in the past year could have gone better if I employed some of the techniques in this book to communicate my ideas better.The key message in this book is that every This is unlike any other communication book you will ever read.Without a doubt one of the most profound books I've readThis is a sad story: a family holiday sullied by bad people who, inexplicably, wish to harm childrenS: Is your idea simple?U: is your idea unexpected?C: is your idea concrete?C: is your idea credible?E: is your idea emotionalS: is your idea a story? if yes, then your idea is a sticky idea! Enjoy sticking! .more flag 3 likesLike see review

"When I recevied my newly minted business cards and opened the top of the box and saw the GIAC logo I was touched, I knew I was a part of a community of twenty thousand security professionals." Made To Stick: Why Some Ideas Survive And Others Die is about all that and moreAnd for all of us who are trying to make the tough calls in a team environment, to make the tough calls in the product environment, you might want to borrow Jeff Hawkins elegant simplicityWhy mention this? Because my copy of Made to Stick is filled with sticky notes that are covered with ideas for upcoming speeches and writingsFor the Entrepreneur, it's a tough concept to teach on how to capture readers attention with headlines or advertisementsBut its very abstract and tangible, insider business speak language(Okay, we admit, SUCCESs is a little cornyChoose ONE message, not several

" " " " ( "" )I know I need to keep experimenting to make my communication more memorable, more meaningful, and I'll be playing with many of the techniques described hereOn the other hand, if the ideas in the book stay with you, then their premise that beating you over the skull with a blunt object is the best way to make ideas stick may be both accurate and demonstrableSuccessful stories, advertising campaigns and ideas that stick generally share recognizable characteristics that can be summed up in the mnemonic SUCCESs.Simple find the core of any ideaUnexpected grab people's attention by surprising themConcrete make sure an idea can be grasped and remembered laterCredible give an idea believabilityEmotional help people see the importance of an ideaStory empower people to use an idea through narrativeThe formula for sticky ideas is SUCCESsCommunicator Campaigner Author Strategist Connect Navigation Alex White Home Header MenuAbout Blog Media Contact Return to Content 3 Review of Made to Stick: Why Some Ideas Survive and Others Die March 15, 2011 Blog, Opinion ShareFacebook2Twitter0LinkedIn4Google+0Nora Ephron, an American director and journalist, describes her early journalism professor setting an assignment for the classOf course, the deer is more dangerous f5410380f0

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