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Dudick],.New.York:.Van.Nostrand.Reinhold.Kotler,.Philip196919972002Management.components[edit]

 

2013.19881987According...to...Lambert...and...Cooper...(2000),...managers...of...the...product...development...and...commercialization...process...must:...coordinate...with...customer...relationship...management...to...identify...customer-articulated...needs;...select...materials...and...suppliers...in...conjunction...with...procurement;...and...develop...production...technology...in...manufacturing...flow...to...manufacture...and...integrate...into...the...best...supply...chain...flow...for...the...given...combination...of...product...and...markets1987Marketing..ManagementTapping...into...suppliers...as...a...source...of...innovation...requires...an...extensive...process...characterized...by...development...of...technology...sharing,...but...also...involves...managing...intellectual[25]...property...issuesThe.authors.show.how.social.causes.can.be.advanced.more.successfully.through.applying.principles.of.marketing.analysis,.planning,.and.control.to.problems.of.social.change.Kotler,.PhilipTax..efficient..supply..chain..management[edit]

 

But.the.current.one,.unlike.its.predecessors,.shows.no.signs.of.subsidingSupply..chain..sustainability..is..a..business..issue..affecting..an..organization's..supply..chain..or..logistics..network,..and..is..frequently..quantified..by..comparison..with..SECH..ratings,..which..uses..a..triple..bottom..line..incorporating..economic,..social,..and..environmental..aspects.[31]..SECH..ratings..are..defined..as..social,..ethical,..cultural,..and..health'..footprintsIn.the.US,.two.major.supply.chain.centroids.have.been.defined,.one.near.Dayton,.Ohio,.and.a.second.near.Riverside,.CaliforniaBusiness...Week...Advance...Briefs2010

 

Integration..era[edit]Supply...chain...management...is...also...important...for...organizational...learningAccording...to...Lambert...and...Cooper...(2000),...operating...an...integrated...supply...chain...requires...a...continuous...information...flowMcGraw-Hill.Kotler,...Philip...andWaldermar...Pfoertschcscmp.orgThe...management...of...upstream...and...downstream...value-added...flows...of...materials,...final...goods,...and...related...information...among...suppliers,...company,...resellers,...and...final...consumers.[citation...needed]...The...systematic,...strategic...coordination...of...traditional...business...functions...and...tactics...across...all...business...functions...within...a...particular...company...and...across...businesses...within...the...supply...chain,...for...the...purposes...of...improving...the...long-term...performance...of...the...individual...companies...and...the...supply...chain...as...a...whole[13]...A...customer-focused...definition...is...given...by...Hines...(2004:p76):..."Supply...chain...strategies...require...a...total...systems...view...of...the...links...in...the...chain...that...work...together...efficiently...to...create...customer...satisfaction...at...the...end...point...of...delivery...to...the...consumer f5410380f0

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