Marketing Strategies For Book Selling

DOI:,,URL,,of,,Web,,Page,,Listing,,the,,DOI:,,Your,,Email,,Address:,,Additional,,Information,,About,,the,,Error:,,This,let,me,reach,out,to,authors,included,in,the,list,to,share,and,I,wanted,to,create,a,long,term,asset,that,could,drive,a,lot,of,traffic,similar,to,Josh,Kaufmans,99,Business,Books,but,more,entrepreneurial,in,designHeres,an,email,that,I,sent,to,a,friend:Important,note:,Personalize,all,the,messagesI,,have,,been,,thinking,,more,,and,,more,,on,,how,,to,,double,,down,,on,,this,,going,,forwardThe,opt-in,at,the,front,of,the,book,lets,people,who,preview,the,book,on,Amazon,join,your,email,list,without,buying,the,book,(you,can,almost,use,Amazon,as,a,guest,posting,platform,in,that,way)It,needs,an,initial,umphtotake,off,,but,once,it,does,,it,can,float,for,a,long,time.A,well,marketed,,but,poorly,written,,book,is,like,a,brick,thrown,up,in,the,airIn,short:,I,thought,I,was,hosed.Begin,pitching,and,lining,up,guest,posts,and,podcast,interviews,for,launchI,started,by,reaching,out,to,people,in,my,personal,network,,as,a,huge,part,of,the,early,traction,for,The,End,of,Jobs,came,from,my,personal,friends,and,network,(thanks,again!)They,,,tell,,,their,,,friendsIt,,,has,,,2.2,,,billion,,,active,,,users,,,(over,,,30%,,,of,,,global,,,population),,,,annual,,,revenue,,,across,,,all,,,its,,,subsidiaries,,,is,,,well,,,into,,,the,,,billions,,,of,,,dollarsI,,,went,,,ahead,,,and,,,scheduled,,,myself,,,on,,,podcasts,,,set,,,to,,,come,,,out,,,during,,,launch,,,weekYou,,can,,feel,,the,,suspense,,in,,a,,palpable,,way,,and,,it,,means,,you,,end,,up,,talking,,about,,it,,all,,the,,time,,both,,before,,,during,,and,,after.In,,an,,interview,,,Clay,,Collins,,,the,,founder,,of,,SaaS,,startup,,Leadpages,,,recounted,,how,,he,,was,,able,,to,,use,,content,,marketing,,to,,decreasethe,,cost,,to,,acquire,,a,,customer,,(CAC),,by,,a,,factor,,of,,ten.Typical,,SaaS,,companies,,do,,a,,big,,release,,1-2,,times,,a,,year,,and,,come,,out,,with,,26,,new,,features,,each,,timeDerek,,,Murphy,,,This,,,is,,,an,,,awesome,,,write,,,upWell,doneBecause,,,I,,,knew,,,them,,,well,,,,I,,,wasnt,,,as,,,concerned,,,with,,,showing,,,them,,,the,,,first,,,draft.A,,,brief,,,word,,,on,,,the,,,editorial,,,processAfter,,,I,,,finished,,,the,,,first,,,draft,,,,I,,,took,,,about,,,two,,,weeks,,,off,,,from,,,working,,,on,,,the,,,book,,,to,,,get,,,it,,,out,,,of,,,my,,,head,,,and,,,give,,,the,,,(very,,,kind),,,alpha,,,readers,,,a,,,chance,,,to,,,go,,,through,,,to,,,make,,,notes.Once,,,I,,,had,,,spoken,,,to,,,all,,,of,,,them,,,on,,,the,,,phone,,,or,,,in,,,person,,,,I,,,went,,,back,,,and,,,re-read,,,the,,,alpha,,,draft,,,myself,,,and,,,went,,,through,,,a,,,three-step,,,Revision,,,ProcessMila,CategoriesGoal,Setting,and,Habits,(28)How,To,Be,More,Productive,(25)Marketing,(24)Mental,Models,(52)Read,More,Books,(21)Systems,Thinking,(38),Taylor,Pearson,Book,Essays,Resources,About,ServicesWork,With,Taylor,Three,Magnolia,LLCTerms,and,ConditionsPrivacy,PolicyDisclosureNewsletterIve,,met,,many,,podcasters,,now,,and,,I,,always,,have,,a,,deeper,,sense,,of,,rapport,,and,,trust,,with,,them,,from,,listening,,to,,their,,podcast,,,as,,opposed,,to,,reading,,blog,,articlesThat,,allowed,,me,,to,,write,,knowing,,that,,if,,anything,,was,,prone,,to,,being,,easily,,misinterpreted,,without,,context,,,I,,could,,revise,,it.I,,ended,,up,,sending,,the,,first,,draft,,to,,five,,very,,close,,friends,,to,,get,,their,,overall,,feedback,,which,,was,,helpful,,for,,getting,,it,,out,,of,,my,,headCheck,,,out,,,our,,,Site,,,Map:Iterate,,,quickly,,,and,,,publiclyStartups,,,release,,,products,,,quickly,,,to,,,ever,,,larger,,,groups,,,because,,,it,,,both,,,improves,,,the,,,quality,,,of,,,the,,,product,,,more,,,quickly,,,(by,,,getting,,,tons,,,of,,,feedback),,,and,,,weaves,,,that,,,feedback,,,into,,,the,,,narrative,,,of,,,the,,,product,,,in,,,a,,,way,,,that,,,makes,,,customers,,,feel,,,a,,,sense,,,of,,,ownership d53ff467a2

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