The Content Strategy Toolkit: Methods, Guidelines, And Templates For Getting Content Right (Voices T. Imagen loss pots Betting Earlier Joshua

Meghan...Casey...gives...you...the...inside...story...on...how...to...build...a...business...case...for...content...strategy,...apply...cold-eyed...analysis...to...all...the...content...youve...got...lying...around,...and...reshape...it...into...marketing...gold.Anne...Condonsenior...marketing...professional...in...the...healthcare...industryIts..as..simple..as..thatWe....customize....your....eBook....by....discreetly....watermarking....it....with....your....name,....making....it....uniquely....yoursShe..provides..clear..direction..and..scalable..methods,..explaining..why..they..are..important..along..the..wayBest....of....all,....Meghan....Casey....doesnt....just....explain....the....toolsshe....helps....you....figure....out....which....ones....you....need,....when.Sara....Wachter-Boettchercontent....strategy....consultant....and....author....of....Content....EverywhereIn..this..practical..and..relevant..guide,..you'll..learn..how..to:..Identify..problems..with..your..content..and..persuade..your..bosses..it's..worth..the..time..and..resources..to..do..it..rightSet...your...content...strategy...and...decide...how...to...measure...successDescription..Copyright..2015..Dimensions:..7"..x..9"..Pages:..288..Edition:..1st..Book..ISBN-10:..0-13-410510-9..ISBN-13:..978-0-13-410510-9..In..this..essential..guide,..Meghan..Casey..outlines..a..step-by-step..approach..for..doing..content..strategy,..from..planning..and..creating..your..content..to..delivering..and..managing..itSummary..."In...this...essential...guide,...Meghan...Casey...outlines...a...step-by-step...approach...for...doing...content...strategy,...from...planning...and...creating...your...content...to...delivering...and...managing...it

If..you..apply..the..techniques..and..tips..in..this..book,..you..will..advance..not..only..your..content..but..also..your..career.Colleen..JonesCEO..of..Content..Science..and..author..of..Clout:..The..Art..+..Science..of..Influential..Web..ContentNavigation...Advanced...Search...Browse...Class...Reserves...My...Account...IUCAT...Classic...Help...&...Services...Ask...a...Librarian...ILL/Recall...Feedback...IUCAT...Help...IU...Libraries...Campus...Libraries...E-Resource...Use...Policy...Privacy...Policy...IU...Home...Powered...by...Blacklight...This....eBook....requires....no....passwords....or....activation....to....readPDF..The..popular..standard,..used..most..often..with..the..free..Adobe..Reader..softwareMOBI....The....eBook....format....compatible....with....the....Amazon....Kindle....and....Amazon....Kindle....applicationsArmed..with..this..book,..you..can..confidently..tackle..difficult..activities..like..telling..your..boss..or..client..what's..wrong..with..their..content,..getting..the..budget..to..do..content..work,..and..aligning..stakeholders..on..a..common..visionEver..wondered..what..to..include..in..your..content..audit?..Struggled..to..sell..your..boss..on..content..strategy?..This..book..is..for..youContent..analysis..(Communication)..ISBN..0134105109..(paperback)..9780134105109..(paperback)..Holdings..Library..Blmgtn..-..Herman..B..Wells..Library..Call..Number..P93...C37..2015..Location..Checked..out..Due:..02-02-2018....Select..Campus..Access..to..this..resource..may..be..restricted..to..users..from..specific..IU..campusesWeve..long..suffered..projects..that..are..the..stuff..of..fantasy..and..lofty..castles..in..the..skyView....Larger....Image....Add....To....My....Wish....List....Share........Share....on....twitter....Share....on....facebook....Share....on....google....Share....on....email✉....Register....your....product....to....gain....access....to....bonus....material....or....receive....a....coupon

Portion...of...title...Methods,...guidelines,...and...templates...for...getting...content...right...Uniform...series...Voices...that...matterPoor-quality..content..destroys..valueReading....The....Content....Strategy....Toolkit....is....like....having....your....own....personal....consulting....firm....on....retainer....with....a....complete....array....of....tools....and....tips....for....every....challenge....you’ll....faceBusiness..goals?..CheckArm....yourself....with....this....book....and....gain....tools,....techniques,....and....tips....to....bring....to....every....project.Margot....Bloomsteinauthor....of....Content....Strategy....at....Work:....Real-world....Stories....to....Strengthen....Every....Interactive....Project....and....Principal....at....Appropriate,....Inc.Theyre...BuzzFeed,...Instagram,...Hulu,...Bloomberg......and...the...list...goes...onToggle..navigation..IUCAT../..Locations..All..IU..Libraries..Bloomington..Columbus..East..Fort..Wayne..Indianapolis..Kokomo..Northwest..RPS..Libraries..(Bloomington)..South..Bend..Southeast..History..Folders..(1)..Default..folder..Show..All..Help..IUCAT..Help..Report..error/Submit..feedback..Campus..Information..Sign..in..Login..My..Account..Saved..Searches..Folders..Feedback..Search....the....Indiana....University....Library....Catalog....Search....the....library....catalog....Search....optionsAll....Fields....All....Fields....Title....Author....Subject....Online....Only....All....IUCAT....Online....Only....All....IUCAT....Advanced....Search....Browse....Reserves....Choose....Search....Type.... 2c3f341067

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