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Do you know the reason why youngsters are crazy about stories? And can you guess the effect a good tale has on adults? These two questions are linked by two elements they have in keeping: stories and the human brain. This relationship between those two elements is one which is very strong and deeply written into our subconscious. Plus, when marketers and marketers have learned the value of this relation, the advertising world changed completely. Nevertheless let's start with the beginning.

The storyline is a great reality.

Children love reports because they hook up with the characters that reside in a great world. In each story, the structure is incredibly much the same: the ideal world where everything is possible and the universe is a haven of magic and wonderful things, the disrupting factor that changes the natural order of this idyllic world and, in the end, the return to the natural order by eliminating or winning against the disrupting factor.

Children are drawn to stories because they communicate of this wonderful dreamland in which there's no bedtime schedule, nor broccoli. It's the world in which they can Where to Buy Noocube get lost among amazing experiences. The particular disrupting factor just shows them, by using the "before" and "after" system awesome that world really is. And, of course, the final triumph means winning and getting back again that world, which now they know exactly how valuable it is. Their brain is engaged into a film of fantasy and they also get to play the key part! This is the reason why stories are absolutely irresistible for children.

Adults carry within on their own an inner child that needs to be nurtured.

Now, when it comes to adults, we are sketched to stories because we are still linked to our inner child who needs his magical world. No matter how rational and calculated we are, a good story gets our attention. And, if you pay attention to the world around you, you will discover that everything comes with a story. News about celebrities, products, commercials, interpersonal media accounts - everything that is destined for the public comes with a story. How do these stories engage our brain?

It is simple enough. Children love stories because they believe they can also live those amazing experiences. Adults love reports because they know they can't fight dragons and save princesses but , through stories they access an idyllic world through which they can escape the daily routine. For adults it is both a matter of nurturing their inner child as well as escaping into a fantasy world that seduces them with all its possibilities.

Stories and marketing - the definition of success

The entire world around us is made of symbols. We all discover this world through them and we assess the significance of things also on their symbolic meaning. The particular beauty of symbols is that they always have a tale behind them. The white dove of peace is linked with the history of the Great Flood, the wedding ring tells the story of a never-ending cycle and so on. Everyday our brain is engaged into an amazing quest in which it has to uncover the which means of a certain mark by finding out its story.

Because of this, when it comes to marketing and advertising, the surest way to get consumers' attention is to interact their brain into this discovery quest. The market is adult and so, people are buying products not because of their rational benefits. Most of the products offer the same rational benefits, based to their quality. People are buying products because they wish to be part of the story.

The advertising world is based on tales. They gather the consumers round the fire and they start entertaining them with a story offering them something unique: the chance to participate in that history by buying the product. So, in this system, the product becomes the very key that unlocks that wonder door to the idyllic world.

For example, when you are buying a certain brand of chocolate, you are also buying a ticket to their world. Commercials and advertorials are telling you the tale of that chocolate, how it was made, in whose idea it was, what part of the world it comes from, etc . Your brain is engaged in this story and, of course, you want to know more about it. The particular difference between fantasy tales and stories about products is that, when it comes to products, you can try for yourself. You can't really fight the dragon and save the princess but you can taste that chocolate which has an interesting history and, when you do so, you become part of its story. This particular is the reason why stories in marketing and advertising are powerful tools: because they transform the simple product into a vital of accessing an stunning reality. And who can refuse this key?