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Her...research...focuses...on...leveraging...customer...data...to...make...better...product...design...and...advertising...decisions,...particularly...when...data...is...incomplete,...unmatched...or...aggregatedI..can..wholeheartedly..recommend..it........I....find....the....book....to....be....a....very....welcome....addition....to....the....Use....R!....series....and....the....marketing....research....and....business....analytics....worldThe...text...uniquely...presents...Bayesian...models...with...a...minimally...complex...approach,...demonstrating...and...explaining...Bayesian...methods...alongside...traditional...analyses...for...analysis...of...variance,...linear...models,...and...metric...and...choice-based...conjoint...analysis.With...its...emphasis...on...data...visualization,...model...assessment,...and...development...of...statistical...intuition,...this...book...provides...guidance...for...any...analyst...looking...to...develop...or...improve...skills...in...R...for...marketing...applicationsMuch...of...her...career...has...focused...on...building...bridges...between...academia...and...practice,...most...recently...as...a...Fellow...of...the...Wharton...Customer...Analytics...InitiativeA..great..contribution..to..the..field!"Greg..Allenby,..Helen..CChao....Professor,....Chairperson,....Wharton....Marketing....Department....and....Co-Director,....Wharton....Customer....Analytics....Initiative"R....for....Marketing....Research....and....Analytics....provides....an....excellent....introduction....to....the....R....statistical....package....for....marketing....researchersCore..topics..include..the..R..language,..basic..statistics,..linear..modeling,..and..data..visualization,..which..is..presented..throughout..as..an..integral..part..of..analysis.Later..chapters..cover..more..advanced..topics..yet..are..intended..to..be..approachable..for..all..analystsThe....text....describes....statistical....models....from....a....conceptual....point....of....view....with....a....minimal....amount....of....mathematics,....presuming....only....an....introductory....knowledge....of....statistics

He..is..an..enthusiastic..contributor..to..the..quantitative..marketing..community,..where..he..regularly..presents..innovations..in..strategic..research..and..teaches..workshops..on..R..and..analytic..methods.Elea..McDonnell..Feit..is..an..Assistant..Professor..at..the..LeBow..College..of..Business..at..Drexel..UniversityI....am....an....expert....R....user,....yet....had....never....thought....about....a....textbook....that....provides....the....soup-to-nuts....way....that....Chapman....and....Feit:....show....how....to....load....a....data....set,....explore....it....using....visualization....techniques,....analyze....it....using....statistical....models,....and....then....demonstrate....the....business....implicationsHe...is...also...a...member...of...the...editorial...board...of...Marketing...Insights...magazine...and...the...Marketing...Insights...Council...of...the...American...Marketing...Association,...and...has...served...as...chair...of...the...AMA...Advanced...Research...Techniques...Forum...and...AMA...Analytics...with...Purpose...conferences....It....is....well....written,....in....a....colloquial....and....friendly....toneBuy..this..book..eBook..$49.99..price..for..USA..(gross)..Buy..eBook..ISBN..978-3-319-14436-8..Digitally..watermarked,..DRM-free..Included..format:..EPUB,..PDF..ebooks..can..be..used..on..all..reading..devices..Immediate..eBook..download..after..purchase..Softcover..$64.99..price..for..USA..Buy..Softcover..ISBN..978-3-319-14435-1..Free..shipping..for..individuals..worldwide..Usually..dispatched..within..3..to..5..business..daysIt....is....written....in....a....very....friendly....attitude....to....readers,....giving....an....immediate....practical....guide....to....solving....real....marketing....research....problems67..(2),..October,..2015)"R..for..Marketing..Research..and..Analytics..is..the..perfect..book..for..those..interested..in..driving..success..for..their..business..and..for..students..looking..to..get..an..introduction..to..RFeit....and....Chapman....have....applied....years....of....lessons....learned....to....developing....this....easy-to-use....guide,....designed....to....quickly....build....a....strong....foundation....for....applying....R....to....sound....analysis

This..is..a..must-have..book..for..anyone..who..seriously..pursues..analytics..in..the..field..of..marketing..Show..all..Reviews..The..monograph..presents..various..numerous..illustrations..for..R..language,..with..setting..the..data,..applying..R..codes,..and..interpreting..the..results..obtained(RHands-on..chapters..accelerate..the..learning..curve..by..asking..readers..to..interact..with..R..from..the..beginningShow....all....About....the....authors....Chris....Chapman....is....a....Senior....Quantitative....Researcher....at....GoogleIt...is...a...book...that...I...wish...I...had...written."Eric...Bradlow,...K.P c16eaae032

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