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LoadingBoard Molly 1,114 views 0:49 Marketing Case Insight 8.1: Dominos Pizza - Duration: 14:28All Rights ReservedGive this one to your boss! Download now Gaijin Male Model A Case Study in Conflict-Driven BusinessNavid Moazzez 2,874 views 31:09 The New Rules of Marketing & PR with David Meerman Scott - Duration: 34:49

 

3 customer ratings (4.33) 12,99 € buy now Read sample? Click on ebook! Actually not in stock Share this ebook in your social networks! F g T l X 6 not catalogized (215,290) other eBooks (215,290) same author Table of Content Foreword (Robert Scoble).Welcome to the Third Edition of the New Rules.Introduction.I How the Web Has Changed the Rules of Marketing and PR.1 The Old Rules of Marketing and PR Are Ineffective in an Online World.2 The New Rules of Marketing and PR.3 Reaching Your Buyers Directly.II Web-Based Communications to Reach Buyers Directly.4 Social Media and Your Targeted Audience.5 Blogs: Tapping Millions of Evangelists to Tell Your Story.6 Audio and Video Drive Action.7 The New Rules of News Releases.8 Going Viral: The Web Helps Audiences Catch the Fever.9 The Content-Rich Web Site.10 Marketing & PR in Real-Time.III Action Plan for Harnessing the Power of the New Rules.11 You Are What You Publish: Building Your Marketing and PR Plan.12 Online Thought Leadership to Brand Your Organization as a Trusted Resource.13How to Create for Your Buyers.14 How Web Content Influences the Buying Process.15 Mobile Marketing: Reaching Buyers Wherever They Are.16 Social Networking Sites and Marketing.17 Blogging to Reach Your Buyers.18 Video and Podcasting Made, Well, as Easy as Possible.19 How to Use News Releases to Reach Buyers Directly20 The Online Media Room: Your Front Door for Much More Than the Media.21 The New Rules for Reaching the Media.22 Search Engine Marketing.23 Make It Happen.Acknowledgments for the Third Edition.Index.About the Author.Preview: Real-Time Marketing & PR.Preview: The New Rules of Social Media book seriesYou can change this preference belowSES Events 5,252 views 6:00 Business sales strategy: David Meerman Scott how to reach your buyers - Duration: 3:093 By Josh Kaufman - Duration: 12:27It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase salesStanford Graduate School of Business 9,539 views 1:55 Top 10 New IT Trends for 2015-2050 - Duration: 2:35.This new, updated editionincludes:* A new introduction discussing recent changes to the world ofmarketing and PR* A brand new chapter on mobile marketing* An additional chapter on real-time marketing and PR* Updated information on how to measure the success of yourcampaigns* A range of new tools* Fresh case studies Details Format PDF-ebook Language english ISBN 9781118119648 Pages 400 retrievable24 months after purchase Copy Protection Adobe DRM Publisher John Wiley & Sons Edition 3

 

Add to Want to watch this again later? Sign in to add this video to a playlistClose Learn more You're viewing YouTube in English (US)LoadingLearn more You're viewing YouTube in EnglishSuited Marketing 54 views 1:32 Walmart Case Study - Strategic Marketing - Duration: 2:22Businesscommunication has changed over the recent years c16eaae032

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