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Pesquisa De Marketing Aaker Pdf 31

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Pesquisa De Marketing Aaker Pdf 31
































12 Referncias bibliogrficas AAKER, D. Building Strong Brands.New York:The Free Press, 1991. AAKER, D.; KUMAR, V.; DAY, G. Pesquisa de Marketing.So Paulo: Atlas, .

A pesquisa de marketing como um instrumento de apoio tomada . administrador para o processo de tomada de decises. De fato, diz Aaker, Kumar, Day (2004, p.

RESUMO . A pesquisa qualitativa vem sendo crescentemente utilizada em marketing para desvendar os pensamentos e as motivaes mais subjetivas do consumidor.

REFERNCIAS Aaker . Antecedents, and Consequences Journal of the Academy of Marketing Science 31: 2 . 2006 N. Malhotra, Pesquisa de marketing: uma .. TENTH EDITION STRATEGIC MARKET MANAGEMENT David A. Aaker . 31 37 38 40 42 42 47 50 53 55 55 57 58 59 61 . Addressing the Silo Marketing IssuesChallenges .. REFERNCIAS Aaker . Antecedents, and Consequences Journal of the Academy of Marketing Science 31: 2 . 2006 N. Malhotra, Pesquisa de marketing: uma .

Estratgia de marketing: . Full text available only in PDF format. REFERNCIAS . AAKER, . Interesses de pesquisa na rea de estratgia de marketing.
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