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What's the Zomato business model? How Zomato earn money?

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Zomato business model how earn money what is the

Mostly, Zomato makes cash by commercials of restaurants. When you search restaurants/cuisines/locality and get outcomes, the results will show the record of restaurants along with another collection of restaurants labeled as"Sponsored". These sponsored restaurants are advertisements and Zomato charges these restaurants for displaying their name in results.

Zomato business model by other ways like booking event tickets. Zomato requires a commission by purchasing tickets for various occasions.

Zomato charges merchants who want premium dashboard access which enables them to edit and change their record according to their convenience.

Other services also have been tried by Zomato such as Whitelabel, table booking at restaurants, etc.
Zomato has also entered in food delivery area, giving tough competition to additional food delivery startups. Zomato has an edge over other startups as it's a huge database of restaurants collected over years and thus, which makes it simpler to partner with restaurant for meals delivery. 
Zomato costs 7.5% to 15 percent of the complete oder as commission from the restaurant depending on the feedback received by the client.

Zomato is a company which always innovates. In future, they can develop with several other approaches to generate income. Know more about zomato business model here.


As far as I know, Zomato essentially has 4 revenue channels as of now.

  • Ads - Please notice that everybody suggesting that you need to pay to be featured on Zomato is incorrect. Listing is free however, you can purchase a banner ad to have a premium list on Zomato. These premium listings are the sponsored ads shown on the right of the website/separately mentioned on the program with a name. Advertisements chance to be the largest revenue generating source for Zomato.
  •  
  • Commission - This is simply limited to the online ordering platform of Zomato that was introduced annually. Zomato takes a cut from the order complete from the restaurant. These commissions typically range from 5-20% of the purchase value.
  • Subscription - Zomato charges retailers who want premium dashboard access which allows them to edit and alter their listing according to their convenience.
  • Other products - Zomato keeps coming up with products like Whitelabel, Reservation which bring about it's revenue. I am not certain about how much revenue comes from these products.
rickeyostertag75

Saved by rickeyostertag75

on Jul 20, 18