Event Chatbot

My team and I always use chatbots while organizing events. We previously placed a chat widget which would aid visitors to navigate our website and answer questions about the event.  (Check my site ConsumerEpic for more posts)

Our chatbot was powered to engage visitors in an exciting registration process also, by twisting the aspect of a monotonous web form and rolling out questions from the registration form into a conversation. Believe me, this converted 55% of visitors, streaming a 20% increase in new-attendees, compared to the previous year.

However, chatbots just offer basic (level 1) support and this makes them unable to respond to complex queries.  We set up a process whereby such complex questions would get forwarded to a human support client. We would experience an average of 3 questions per minute prior to the event, and up to 5 questions per minute during the event. It is therefore paramount to have a team on standby to handle incoming questions.

I find it feasible using a chatbot over mobile apps because not everyone would be inclined to download an event app, and the app doesn’t give proper deep analytics around user behavior. Event apps also call out for more resource input to facilitate marketing strategies. Moreover, if you use a chatbot, Conversion is guaranteed. If you can achieve a high conversion ratio, you’re likely to record a high number of attendees at your event, and you’ll definitely sell.

The only task at hand (after every event) is to provide the chatbot with more tailored answers to as many would-be-asked questions as possible. This increases performance for the next planned event.