Group text mess

Group text messages, also Bulk SMS messages and bulk text messages, requires some planning. The first important element is to set up well-organized groups before you start planning your campaign. If not, here is a short review:

Creating groups is easy when signing up if you’ve set different keywords for people who use your business in different ways or have different interests between your product lines or services. For example, if you have a restaurant with sit-down, take-out, catering, delivery of lunch within a certain area and early bird specialties on Thursday evenings and participate in the Restaurant Week in your community, you can set up groups for each of these interests. This does not mean that some of your customers may not sign up for more than one, but you can target your communication to a greater chance of reaching the audience that is most interested.

Given groups that have already been set up, you can brainstorm different campaigns for each group or a broad campaign that targets all your customers but may have a message set for each group. Here are examples, still with the help of our restaurant example:

1) When you run different campaigns, you can think of things like providing your lunch guests with a weekly menu with specials on Monday mornings, your dedicated Thursday morning birds with Thursday’s menu on Wednesday afternoon and a seasonal catering announcement (Super Bowl, weddings, Easter, or whatever is appropriate in the season) for your catering customers.

2) For Restaurant Week, when you may have specials in all areas, you can start the message of each group by announcing the participation of your company in the restaurant week, followed by an explanation of the specials available for the well-known interest of the group, and then let them know about the specials in other areas, in case they are interested. This third part can be reached via a web link for further information. After you have brainstormed, you can refine your ideas, determine how many text messages that the campaign contains and who they are sent to. If you plan to send more than one message, you need to determine the timing, and if you include keywords for the response, you should choose them carefully.

3) If your text messaging service offers templates or you can create them, the next step is to design the text messages themselves (or even if you run a campaign that has a single message). When you send messages to potential customers, you must provide all legally required information, including the proper identification of your company and a way to refrain from receiving SMS messages from you. If you are sending texts to people living in another country, make sure you are aware of local SMS marketing regulations.

Sam Hardman specializes in connecting companies with the best business solutions available to meet their needs. Bulk text messages are such a great success and it is growing so fast for Sam that he wants to share his knowledge about text messages in the hope that you will have the same success.