Why Collaborative Technologies Need a Bigger Role in the Martech Stack as CMOs Expand In-House Creative Agencies

from web site

Collaborative Technologies Bigger Martech Stack

Without content, there is nothing to distribute, no message to analyze, and no behavior to track. Without content, the marketing engine grinds to a halt.

Chief Operating Officer's insight:

Operations Management Coaching

See it on Scoop.it, via Operations Coach and Operations Management

http://www.ops.coach/p/4108036026/2019/06/04/why-collaborative-technologies-need-a-bigger-role-in-the-martech-stack-as-cmos-expand-in-house-creative-agencies/original