How To Do Music Marketing On Social Media

SM is an umbrella term that encompasses the technologies and the activities that people use to share experiences, ideas and information with each other. Developing and maintaining a consistent, interesting and engaging presence across Facebook, Twitter, Instagram, and even less obvious platforms like Snapchat, is essential. If you're not already regularly uploading videos to your band's Facebook page, you're missing out on a really effective way to get more fans for your music.

So, if you already have an initial fan base you can post your content on your social media, with additional reach using hashtags if you're posting on a site such as Twitter and Instagram. This phenomenon of small-scale indie publishing and the increased bargaining power for music listeners has ultimately led to a saturated and highly competitive environment for music music promotion artists.

Marketing and promotion are often confused among indie musicians. Though Twitter is still a prevalent social media platform, it's function has changed quite a bit since its creation. Twitter is the fastest moving social channel, in fact the average lifespan of a tweet is about 15 minutes, so go ahead and post more often on that platform.

Social media marketing for musicians can seem like a daunting task. But we forget that sometimes it takes offering something up, to allow people to get a taste of your music, in exchange for developing a strong relationship and emotional connection with you as an artist.

As the example of Facebook's algorithm demonstrates, this often doesn't play into the hands of aspirational DJs and musicians. His mother first uploaded videos of him singing on YouTube. Social media marketing tactics are a suitable alternative to this. While this may take some prep, the extra time is worth it. One of the most effective ways to gain and maintain a following on social media is consistency of content-output.

The social platform most notorious for turning budding musicians into global artists is YouTube. Plus, people love to share videos with followers, friends, and family members. These billboards remind us that social media content is a form of ‘entertainment' and is as valuable in people's lives as traditional media.

When we engage in social media and online social networking, we similarly don't see any immediate, trackable results. The legion of Facebook, Twitter, and MySpace fans approaching the level of addiction is staggering, as is their thirst for constant updates and information from their friends or favorite artists.