Skip to main contentdfsdf

Home/ amzonestep's Library/ Notes/ 5 different Ways to Optimize Amazon PPC Campaign

5 different Ways to Optimize Amazon PPC Campaign

from web site

Stores of Amazon need a platform to advertise their products. PPC campaign is a type of platform where such stores can advertise their products quite easily.

 

Since 2014, Amazon has it's own advertising tool where Amazon stores can sell the book their slots for PPC Campaigns. But since, Amazon is an e-commerce giant where thousands of new sellers are listing their products every day. In order to be a best seller, these Stores have to optimize their Amazon PPC campaigns get the best results from them. 

 

If you are an Amazon Seller from Canada then you can reach out to AMZ One Step. AMZ One Step is a group of E-commerce experts that can help you to achieve maximum sales by optimizing your PPC Campaigns. But since they are experts then you have to pay them in order to use their service. 

 

As the title indicates, following are 5 ways to optimize Amazon PPC Campaign in order to get maximum output from them. Ways that are mentioned below may require little investment that too for the tools only.    

 

High-Quality Images of Products  

While buying any product from any E-commerce store, the first thing that a customer expects from a seller as a buyer is that he should have high-quality images of their products. Optimizing the images for your product is the most important and basic thing that you have to do as Amazon Seller. You must use 6-8 high-quality images for your Products.  

You can read more about optimizing your product images on FAQ and other information provided at the Amazon Seller Services page.   

 

Use Relevant Keywords in The Tittle.  

Keywords play an important role when you are trying to lead in the Digital Market. You need to select your Keywords for whom you want to rank, apart from this, you need to find 5-8 relevant keywords to your main keyword and have to use them properly in your Tittle, Product Descriptions and product summary. This will optimize your keywords.    

Optimize Your Keyword Bids

 While running the campaign you must check your reports periodically. Amazon Seller services allow you to set your maximum budget limits for a specific keyword. If your report shows that you aren’t getting any impression for a particular then chances may be that you overbidding on that keyword.  keep altering the bids until you get a balanced number of clicks over an appropriate number of impressions.   

 

Good Reviews  

Basically, it’s not a proper method to optimize your PPC campaign but you can convince your viewers and users to leave a positive review about your products. As Amazon will no doubt give more preference to your product that has good reviews rather than that product which doesn’t have enough and appropriate reviews.   

 

Understand Your Daily Budget  

Proper Frame or we can say the layout of a PPC campaign results in better conversion. You can create layouts of your campaign only if you are familiar with your budget. Knowing the budget will help you to create a well-optimized layout and in the end, it will give better results than a non-organized product campaign.

 

As mentioned above, Image optimization and Keyword Research are the basic pillars of your Amazon PPC campaign. In order to find some worthy keyword, you can use WordSpy that will give you all the required data about millions of keywords.

WordSpy is an excellent Amazon Keyword Research tool that is designed for the Amazon PPC campaigns only and it’s a product of AMZ One Stop company. You can reach out if you want any further assistance. I wish you All the best for your Amazon PPC campaign.

 

Read More:- How to deal with the Key Challenges as an Amazon Seller?

amzonestep

Saved by amzonestep

on Jul 07, 19