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The Muslim female millennial cuts a powerful picture in Malaysia right now. Richer, far more educated and improved traveled than ever just before, they are redefining their roles at get the job done, in society and at home. An ideal accent for this newfound standing? Luxurious hijabs.

The days of associating hijabs with rural backwardness are about. Facelifted to the 21st century, the hijab (“tudung” in Malay) has become a image of cosmopolitan female Muslim accomplishment, Together with the jacked-up selling price tags to point out for it. Uber-luxe ranges can cost in between RM1000 ($245 USD) for an easy silk piece to a whopping RM33,000 ($eight,000 USD) for one particular embroidered with Swarovski crystals.

“If they are able to spend countless numbers [of ringgit] over a handbag, Why don't you hijabs?” Nurzihan Hassim, a senior lecturer in media and communication at Taylor's University who research hijab prominence in regional media, instructed VICE.

Predictably, firms are keen to satisfy the requires of the new bourgeoisie specialized niche. From 14-calendar year-outdated schoolgirls to couture homes, everyone needs a slice from the profitable “Muslimah” clothing sector. Jovian Mandagie, the go-to designer for Malaysia’s VVIPs, debuted his Jovian Hijab selection in 2013 immediately after noticing the spiked demand from customers for them.

It consists of “designer diffusion” choices, or hijabs that Value between RM89 hijabs ($21 USD) to RM200 ($48 USD) Every single. Dimaz Vinno, a spokesperson to the brand name explained the products as “lively, at ease and chic to become worn from am to pm." Sporting the hijabs in Malaysia right now “represents modesty in style,” he claimed.

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on Jul 18, 19